bcs consumerisation

Copyright 2010 Freeform Dynamics Ltd 1 Copyright 2010 Freeform Dynamics Ltd

The Consumerisation of ITBCS Meeting, Leeds, 21st October 2010

Dale VileManaging Director

Freeform Dynamics Ltd

www.freeformdynamics.com

Copyright 2010 Freeform Dynamics Ltd 2

About Freeform DynamicsIndustry analyst firm

Track IT industry developments and offeringsTrack the use of IT in business and evolving requirementsAdvise both end user organisations and suppliers

Research approach IT vendor and service provider briefings Large scale studies - face to face, telephone and online

Community research programme Investigate strategy, business case, architecture, best practiceVendor patronage model allows free distributionMedia partnerships for both input and output


Impact of technology trends

Improved collaboration More efficient processes Greater visibility

Better decision making Cost & overhead reduction Business optimisation

Hot-desking Field working Home working

Overall workforce enablement and flexibility


The business technology lag

Consumer activity Business

activity

LAG PERIOD


What proportion of PCs installed at the moment would you regard as ‘current’ or ‘up to date’ in terms of specification (CPU, memory, disk, etc)?

0%

10%

20%

30%

40%

50%

Notebook/laptopusers

Demanding desktopusers

Other PC users

Pe

rce

nta

ge

of r

esp

on

de

nts

More than 75% current spec

50% to 75% current spec

25% to 50% current spec

Less than 25% current spec

Source: Freeform Dynamics, 455 online survey respondents


Bleed over from consumer to business

Personal ‘solutions’

entering the workplace

Changing expectations

Personal ‘solutions’

entering the workplace

Changing expectations


Examples

Social media (e.g. LinkedIn, Facebook, …)Web based comms (Skype, MSN, …)Hosted ‘cloud’ applications/utilitiesPhones, Smart Phones, PDAs, SlatesMobile applications and servicesDesktop/notebook hardware/software


The ‘Apple Phenomenon’(From a recent survey of 482 users of Apple in the workplace)

0% 10% 20% 30% 40% 50% 60% 70%

MacBook/Pro

iPhone

iPad

Company owned and fully supported by IT

Company owned, but not fully supported by IT

Personally owned but (also) used for business

Personally owned and used purely for personal stuff

Source: Freeform Dynamics, 2010


Overall, to what degree are you seeing a general trend towards local departmental or user driven adoption of Apple equipment independent of IT strategy or policy?

Was happening but we took steps to block it

8%

Was happening but this prompted 'official'

adoption4%

Limited movement and don't anticipate this

changing36%

Limited movement now, but anticipate this

happening12%

Significant in some areas or with some types

of user28%

Significant trend across the organisation

12%

Over half either seeing or anticipating unilateral user/dept Apple adoption

Source: Freeform Dynamics 2010, 482 respondents


Do you see a particular trend towards any of these being brought into the workplace by users independently of IT?

0% 20% 40% 60% 80% 100%

Fully spec'd Windows notebooks

Fully spec'd MacBooks/Pros

Netbooks (lightweight, reduced spec)

Tablet PC's (full blown OS)

Slate devices (light-weight OS)

Yes No but expecting it No, and not expecting Previous trend but gone away

Source: Freeform Dynamics 2010, 445 online respondents


Consumerisation in a nutshell

Mix of risk and opportunityEither way, the traditional status quo is challenged


The Business

IT Dept Users

IT Suppliers

Requirements

Technology

Solutions

The good old days(?)


Today’s complex (and scary) reality

Corporate

IT Dept Users

Official Suppliers

Departments

Unofficial Suppliers

Business pros and cons

IT pros and cons


Understanding of customer requirementsAgree or disagree?

0% 20% 40% 60% 80% 100%

Apple understandsthe needs ofconsumers

extremely well

Apple understandsthe needs of

business usersextremely well

Apple understandsthe needs of IT

departments verywell

Totally agree Agree on balance Neutral/unsure Disagree on balance Totally disagree

Source: Freeform Dynamics 2010, 482 respondents


Consumerisation balancing act Some things to

consider: Security & compliance Information integrity Format inconsistency Policy enforcement Management Support User distraction IT distraction


Tips and imperatives


Core IT activities particularly affected

Impact of Consumerisation

Need to review Policies Processes Skills Tools

Opportunity to future proof?


Final thoughtsThe senior business guys are often the worst

culprits or the leading edge scouts, whichever way you look at it

The ‘fortress IT’ lock down approach can damage IT’s image, and is likely to just drive activity underground anyway

Whether you see consumerisation as a problem or opportunity is more a question of mindset than practicality


But what do you think?

Copyright 2010 Freeform Dynamics Ltd 20 Copyright 2010 Freeform Dynamics Ltd

The Consumerisation of ITBCS Meeting, Leeds, 21st October 2010

Dale VileManaging Director

Freeform Dynamics Ltd

www.freeformdynamics.com

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