social networking 21st september 2010

THE BUSINESS OPPORTUNITY PRESENTED BY SOCIAL NETWORKS

Brendan HughesInternet Commerce Advisor

BRENDANHUGHES.IEAIM Ireland, 22nd September 2010

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SOCIAL NETWORKING IN IRELAND

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61%

10%

6%

45%

Blogs

11%

25%

8%

Source: Google AdPlanner, September 2010

10 BUSINESS OPPORTUNITIES

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#1PRESENT A MORE HUMAN FACE

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#1PRESENT A MORE HUMAN FACE

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#1PRESENT A MORE HUMAN FACE

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#2INCREASE FINDABILITY

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#2INCREASE FINDABILITY

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#2INCREASE FINDABILITY

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#3ESTABLISH EXPERTISE

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#3ESTABLISH EXPERTISE

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#3ESTABLISH EXPERTISE

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#3CUSTOMER SERVICE

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#4CUSTOMER SERVICE

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#4CUSTOMER SERVICE

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#5REPUTATION MANAGEMENT

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#5REPUTATION MANAGEMENT

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#5REPUTATION MANAGEMENT

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#6SOCIAL REFERRAL

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#6SOCIAL REFERRAL

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#6SOCIAL REFERRAL

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#7BUILD LOYAL COMMUNITIES

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#7BUILD LOYAL COMMUNITIES

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#7BUILD LOYAL COMMUNITIES

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#8GENERATE SALES LEADS

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#8GENERATE SALES LEADS

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#8GENERATE SALES LEADS

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#9SUPPORT THE SALES FUNNEL

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#9SUPPORT THE SALES FUNNEL

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#9SUPPORT THE SALES FUNNEL

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#10C0-CREATE

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#10C0-CREATE

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#10C0-CREATE

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SOCIAL NETWORKING IN CONTEXT

Sales - Customer Service - Marketing - PR

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SEOPPC

ANALYTICS

BANNER ADVERTISING

FUNNELOPTIMISATION

CONSUMERBEHAVIOURS

EMAILUSABILITY

MULTI-VARIANTTESTING

DESIGN DEVELOPMENT

PAYMENTSYSTEMS

MULTI-CHANNEL

SUPPLYCHAIIN

DISTRIBUTIONPROCESS

ENGINEERINGPRODUCT

DEVELOPMENTMETRICS

PERFORMANCEMANAGEMENT

AVAILABILITY

CPASYSTEMS

INTEGRATION

SOCIALMEDIA

e-Commerce / e-Business

EDUCATE -> DECIDE -> ACT -> REVIEW

DISCUSSION

Brendan HughesInternet Commerce Advisor

WEB: www.brendanhughes.ieEMAIL: consult@brendanhughes.ieTWITTER: @brendanhughes

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