social sales training
Post on 22-May-2015
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Social Sales Training
LinkedIn Profiles And Prospect Research
Saturday, November 2, 13
Engagement Outline
• Social Sales Kickoff
– Presentation on power of Social Sales, including in-depth LinkedIn Training
– Demonstration of how pre-sales funnel intelligence impacts individual goals and metrics
– Basics on internet research including Google, Facebook, and LinkedIn
– Surveys distributed to identify salespeople most likely to get training
• Live Monthly Sales Training
– Weekly sessions working with selected salespeople on calls, meetings, and presentations
– GotoMeeting session recorded for manager review
– Pre- and Post session work delivered including lists, research, and design.
• Video Library Compilation
– Sessions distilled into 2 minute how-to videos for the rest of sales force
– Library keeps knowledge in-house to train new salespeople, reinforce habits
2
Saturday, November 2, 13
Stage Activity Timeline Output
Requirements Gathering Session
Goal Setting
Session: Survey/Discussion to identify challenges, opportunities, roadblocks, processes, executive expectations
2 days
Preliminary findingsdocumentList of Business NeedsRoadblock identification
Internal Kick-off session
onsite
Social Recruiting Workshop:Present LinkedIn Profile TrainingIdentify salespeople to be trained
90 minutes Presentation and Program Description
Candidate Selection
Monthly Training
Online (GoToMeeting)
Social Sales Training:Weekly sessions working on prospect lists, call lists, and meetings preparation.
1 hour per salesperson Updated prospect files
Proposal design and script preparation
Metrics on improvement over baseline
Engagement Overview
Video Library
Training videos: Brandstorming creates short 2-3 minute videos on techniques taught during sessions
Weekly additions Baseline learning library
Technical deliverables
Habit formation
Saturday, November 2, 13
Deliverables
• Survey and Kickoff
– Analysis of current salesforce capabilities
– Social profile recommendations
– LinkedIn Profile Training
• Monthly Training
– Social Profile Adjustments
– Packet on prospect research
– Robust call list additions (phone, email, profile research)
– Sales and Social marketing training as needed.
• Video Library
– 3-4 micro videos teaching internet techniques on prospect research
– PDF’s of training documents as needed on Facebook, LinkedIn, and Google Research
4
Saturday, November 2, 13
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