software process and measurement cast a retrospective part 1
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The Software Process and Measurement Cast:
A Retrospective Part 1
Podcasting To A Niche Market
In order to succeed, your desire for
success should be greater than your
fear of failure - Bill Cosby ‹#›
This Presenation
• Building a podcast targeted to a technical
audience presents challenges both in
terms of content and actually identifying an
audience. In the past three’ish years as
the editor of the Software Process and
Measurement Cast (SPaMCAST) I have
experienced most and surmounted them.
I will share how I have grown the cast over
the past three'ish years.
Your Agreement With The Audience
Promptness
Empathy
Competence
Reliability
ProblemSolving
Credibility
What Is SPaMCAST
• The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement. The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.
• The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. In a nutshell, the cast provides advice for and from practitioners, methodologists, pundits and consultants!
Show Format And Packaging
• Four Segments focused on the interview
• Introduction
• Essay
• Interview
• News and Extro
• Edit Why does this format work?
• Provides variety in voice
• Provides variety in ideas
• Reflected creditability
SPaMCAST History
• The first episode of the Software Process and Measurement
Cast was uploaded into the “podoshere” on January 17, 2007
• Listenership has grown from a few dozen download a month
to thousands over the two years.
The Studio
Alesis 8
Mixer
Netbook
MXL 990 and
BoomSennheiser
(headphone and
boom mic)
Audacity
Skype
Pamela
IBM Laptop
Target Audience(s)
Process Improvement Personnel (P)
Business Analysts (S)
Change Agents (P)
Methodologists (P)
Project Managers and
PMO Personnel (S)
Measurement Analysts (P)
Highly
Specialized
Highly
International
Target audience that
listens to podcasts
Content Covers Strategy and Execution
Directors, Midlevel Executives
Midlevel Managers
Practitioners
Strategy
Execution
Why Niche Markets Tend To Be Different
• Hard to identify
• Highly specialized
• Tend to be dispersed
• Highly international
• Busy therefore the content must be highly
targeted
• Interaction tends to be hit or miss
• May or may not naturally the IPod age group
Awareness Attention Action
Building An Audience
• Knowing something is only the beginning of an
equation that culminates in action.
• Awareness helps provides a spotlight of
attention that filters unwanted information.
• If you are not able or interested in taking action,
you really do not want to know.
Soooo How Have I Found My Audience?
• Interviewing people that are willing to
promote themselves
• Some cross promotions with other
podcasts
• Mailing lists from speaking engagements
• Quite promotion at industry conferences
• Social Media: Twitter, LinkedIn, Facebook
But I do not think is enough and I am still looking!
Suggestions From Audience For Building
Audience and More?
• Publish a newsletter
• Use Dragon Naturally
Speaking to create
text to embed in XML
for SEO
• Render audio to
YouTube with or
without animated GIF
• Join a network
• Link to libraries
• Mention on blogs
other than own
• Add additional
content
• Read Larry King’s Art
of the Interview
(resource for
interviews
How To Get The Right Interviewees
• Need to be able to ask . . .
• Credibility
• Who are you and why are you asking?
• Referrals
• Ask you interviewees who they think would
be a good interview, ask them to introduce
you.
• Professionalism
• Tell what you can do for them!
Interviewees
• Tim Lister, co-author of Adrenaline Junkies and Template Zombies
• Suzanne Robertson author of multiple books on requirements
• David Anderson the author of Agile Management for Software Engineering
• Kent Beck, pioneer in Agile Methods
• Scott Ambler, though leader in Test Driven Development
• Ivar Jacobson, developer of Use Cases
• Capers Jones, prolific author and measurement pundit
• Nicholas Carr, author of the Big Switch
• Grady Booch, discussing Life, the Universe and Development
• And many, many more
Critical Success Factors in Interviewing
• Learn how to interview
• Do your research!
• Shut-up and Listen
Examples of great interviewers
and storytellers:
• Terri Gross – Fresh Air
• Larry King
• Ira Glass – This American Life
Promptness
Empathy
Competence
Reliability
ProblemSolving
Credibility
Podcast and Personal Branding
• Personnel branding increases reach and online
visibility which enhances day job if coordinated!
Podcast:
Regular Communication
Day Job:
“The Real World”
Interaction
Blog:
Knowledge Transfer
Factoids and Successes
• Goal is to provide information not for interviewee to sell his or her wares except
• The podcast is independent of my day job (except through karma)
• Factor in approximately $750k of business in last two years
• Snagged book deal (Out on July 20, 2010)
• Used as course material in at least one Scotland University
Expansion Plans: SPaMCAST
• Evolutionary Plans
• Teach people listening options
• Focus on SEO to drive traffic
(blog and show notes)
• Revolutionary Plans
• Added programming:
• Metrics Minute Podcast (expand audience)
• MIS / IT Academic program outreach
End Notes (So Far)
• Creating good, targeted content builds an
audience!
• Who you interview reflects on your
credibility
• Selling and interviewing skills are critical
Contact Data
Questions . . . .
Tom Cagley
spamcastinfo@gmail.com
(440) 933-8768 – Office
(440) 668-5717 – Cell
www.spamcast.net - Podcast
“Call me, beep me if ya wanna reach me
When ya wanna page me it's okay
I just can't wait until I hear my cell phone ring
Doesn't matter if it's day or night
Everything's gonna be alright
Whenever you need me baby
Call me, beep me if ya wanna reach me”
- Kim Possible Theme Song
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