source: the california cable & telecommunications...

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Source: The California Cable & Telecommunications Association (CCTA)

Cable’s Rich History of Innovation

Charter: Confidential

3 Charter: Confidential

Goal: Through a company-wide, cross-functional effort, effectively position Spectrum as a cutting-edge tech company to a wide range of constituencies, including:

•  Customers (current and prospective) •  Employees •  Government Officials •  Journalists •  Investors

Position Spectrum as a Technology Leader

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Technology Leaders Communication Strategies

Charter: Confidential

5 Charter: Confidential

The Future Is Spectrum

6 Charter: Confidential

7 Charter: Confidential

8 Charter: Confidential

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Project Kickoff Timeline and Initial Tactics The Future Is Spectrum project will officially launch on March 15, 2018

Charter: Confidential

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Initial Tactics

Charter: Confidential

Long-Range Tactics

11 Charter: Confidential

Long-Range Tactics

12 Charter: Confidential

13 Charter: Confidential

Ongoing Tactics

THANK YOU