sparking a crush: attracting and retaining new users

Sparking a Crush

Attracting and Holding Onto Users

Society/Culture

Community

Friends

Me

MySpace is more than a “place for friends.” It’s about:

Getting someone to fall in love with you is never easy.

How to spark a crush

Why a crush?

Crush is good

I’m not kidding…

Relationship advice

How to spark a crush

How not to spark a crush

Create compelling connections between what

they’re looking for and what you offer It’s not about you

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What’s in it for them?

Speak to their needs

Get personal

It’s not about you

What’s in it for them?

Speak to their needs

Get personal

It’s not about you

What’s in it for them?

Speak to their needs

Get personal

It’s not about you

No one wants to rush into a commitment;

let them at least get to know you first! Don’t move too fast

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Let them get to know you first

Be transparent

Be ready when they’re ready

Don’t move too fast

Let them get to know you first

Be transparent

Be ready when they’re ready

Don’t move too fast

Let them get to know you first

Be transparent

Be ready when they’re ready

It’s not about you

Let them get to know you first

Be transparent

Be ready when they’re ready

Don’t move too fast

Take their hand and guide them along when

needed; bear their burdens Hand holding is good

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Lead the way

Diffuse awkward moments

Drop hints

Hand holding is good

Yahoo AnswersBlogger

TripIt

Radar

Lead the way

Diffuse awkward moments

Drop hints

Hand holding is good

Lead the way

Diffuse awkward moments

Drop hints

Hand holding is good

Facebook

Pageflakes

Once your commitment has deepened, don’t

leave them hanging; make the next steps clear Don’t make them wonder

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Establish expectations

Take it one step at a time

Make your needs known

Don’t make them wonder

Establish expectations

Take it one step at a time

Make your needs known

Don’t make them wonder

Facebook

Establish expectations

Take it one step at a time

Make your needs known

Don’t make them wonder

Respect that they have a life outside of you;

take interest in it, but don’t be clingy Be part of their world

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Find out who they know

Make connections

Don’t be greedy

Be part of their world

Find out who they know

Make connections

Don’t be greedy

Be part of their world

Find out who they know

Make connections

Don’t be greedy

Be part of their world

Make them feel good about themselves!

Affirm them and encourage them.

Cheer them on

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Count their achievements

Commemorate milestones

Encourage others to encourage them

Cheer them on

Count their achievements

Commemorate milestones

Encourage others to encourage them

Cheer them on

Count their achievements

Commemorate milestones

Encourage others to encourage them

Cheer them on

Plan for memorable moments that they’ll

remember and talk about for a while

Make memories

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Surprise them

Pick out curtains

Be yourself

Make memories

Surprise them

Pick out curtains

Be yourself

Make memories

Surprise them

Pick out curtains

Be yourself

Make memories

How to spark a crush

Just not that into you?

How to approach attraction issues

Why aren’t more people signing up?

Snapfood

Activity: Elevator Pitch

Know thyself

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Step 1: List WHO it’s for, WHAT is it, WHY is it different

Know thyself

Step 2: Choose (or dot vote) the most important differentiators

Know thyself

Step 3: Craft a concise “elevator pitch” statement

Know thyself

For people who want to show off what they’re eating

Snapfood lets people do more with their food photos.

Unlike other photo sharing sites, Snapfood is uniquely food-

centric, letting people visualize and rate foods they’ve eaten and want to eat.

Activity: Conversion Models Identify the problem

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Step 1: Identify the “conversion” of interest

Identify the problem

Active User

Visitor

Step 2: List the steps required to get there

Identify the problem

Active User

Visitor

Step 3: Find out # of people who’ve taken each step

Identify the problem

Active User

Visitor

Step 4: Ask what it means

Identify the problem

Active User

Visitor

Step 4: Consider options (focus upstream, remove or swap steps)

Identify the problem

?

Active User

Visitor

Activity: Root Cause Analysis Diagnose the problem

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Step 1: Understand procrastination

Diagnose the problem

Step 1: Understand procrastination

Diagnose the problem

Low Value

High Value

Low Effort

High Effort

Step 2: Get to the heart of the matter

Diagnose the problem

High Effort (perceived)

Low Value (perceived)

Activity: Concept Sketching Generate solutions

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Step 1: Choose from the problems you’ve identified

Generate solutions

Step 2: Collect ideas (stick them on walls!)

Generate solutions

Step 3: Generate one or more possible solutions for each problem

Generate solutions

Step 4: Put it all together!

Generate solutions

Step 5: Evaluate the impact

Generate solutions

How to approach the problem

Crush is good, love is better

Patterns for Sign Up & Ramp Up | Adaptive Path | 1

Patterns for Sign Up & Ramp Up

Inspiration and Guidelines from the Web 2.0 Landscape

Alexa Andrzejewski alexa@adaptivepath.com @ladylexy on twitter FOAA for 15% off AP events!

http://www.adaptivepath.com/ideas/reports/signup