speak out and change the world! voices 2015
Post on 15-Jul-2015
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About me
•Nuts about gender equality
•Equally nuts about genderequality in tech
•Passionate volunteer advocatefor women’s issues in San Francisco
•STEM and the nontechnical me
•Marketing/branding adviser
•My story starts with failures
A call for women’s voices
We’re long overdue for a world in which talented, deeply knowledgeable women break through the noise and rise to be known as the leading voices in their fields, as thought leaders.
— from Guise’s Thought-Leading Women Manifesto
Today’s agenda
•Unpacking trending words and ideas
•Passion to make a difference: the underpinning
•About influencers/thought leaders
•Why we need more women influencers
•7 steps to thought leadership
•Overcoming obstacles
•What success looks like for you
Unpacking trending words and ideas
•Change the world/find meaning in my career
•Authenticity
•Thought leadership
•Personal branding
Passion to make a difference
Thought leaders...
•Are distinctive experts
•Are deeply knowledgeable
•Change the way we think
• Influence us
•Are passionate to make a difference
•Create a legacy of ideas
•Sought-after
•Known for what you think
•You may think differently about things
•Visible and known: in company, in industry
•You’re “packaged” — identifiable, distinguishable
As a thought leader, you’re...
Advantages of a thought leader
ThoughtLeader
Leave a legacy of
your ideas
Recognizablebrand
Influencer
Prestigeand
Income
Being a thought leader is…
•Effective to advance your career
•What you want to be known for…today, tomorrow
•How you make a difference
•About core ideas, expressing them, getting them known
•Being an influencer
What gets influenced
•Workplace processes, behavior, policy
•Products, product safety
•School curriculum and education system
•Healthcare
• Immigration
•Human rights
•Policy: environment, science, economy
As an influencer, you…
•Are a go-to authority
•Are chronically curious
•Mentor others
•Help others succeed
•Shape opinions
•Move the needle towards gender equality
•See your passion in action
Where are the women? My soapbox
•Women’s voices are missing around the globe…
•17% at Davos 2015 WorldEconomic Forum
•22% heads of state globally
•3.2% CEOs of Asia Pacific Top 250 firms
•8% CEOs of India Top 50 firms
•4.8% CEOs of U.S. Fortune 500 firms
Where are the women? My soapbox
Phil Cohen, “The most comprehensive analysis ever of the gender of New York Times writers.” Family Inequality blog, April 29, 2014
7 Steps to Thought Leadership
1. Build your support scaffold
2. ID your passion to make a difference
3. Develop your personal brand
4. Write about your core idea
5. Distribute your writing
6. Present/speak on your core idea
7. Keep it new and fresh
1. Build your support scaffold
•Follow your passion
•Develop relationships with uplifting women
•Add support network: Global Tech Women
•Find a mentor + role model
•Enlist stakeholders
•Look in/outside your company for feedback
•Protect yourself from negative people
3. Develop your personal brand
•Core idea/message…your passion
•How you want others to see you
•How others see you/your reputation
•Executive presence
• “Package” yourself
•How you show up online/social media
•Personal branding: a forever activity!
Personal vision statement
I will ________________________________________________________________
because_____________________________________________________________________________________________________________________________________
I will achieve this goal by __________________________
___________________________________
I will provide tech women with the vital resources, tools and support they need to have successful careers, because of the challenges women in technology are up against and my passion to topple the status quo. I’ll achieve this by being a hub for programs and opportunities through my new nonprofit, FemResources.
4. Write about your core idea
•3-5 starter topics
•Develop “library” of intellectual property (IP)
•Tie into what’s trending
•Present “same ol” differently
•Conduct a survey, write the report
•Opinion piece or letter to editor for local print media, your blog, or company blog
5. Distribute your writing
•List ideal online/offline venues
• Identify publications for opinion piece
•Start a blog or contribute to company blog
•Make influencer list/introduce yourself
•Pitch story idea to media/press release
•Create short videos
•Create podcasts – just audio
6. Present/speak on your core idea
•Toastmasters
• Internal
• Industry/professional meetings as panelist or solo presenter
•Chambers, Rotaries if non-technical
•Speak at every opportunity
•Find/create speaking opportunities
7. Keep it new and fresh
•Update as needed
•Add new idea into your concept bag
•Solicit feedback from mentor, peers, support group
•Stay current with industry trends
•Keep your passion alive!
Personal Action Plan
GOAL & VISION
ACTIONS TO ACHIEVE GOAL
MEASURES OF SUCCESS
TIMING POSSIBLE OBSTACLES
HOW TO HANDLE OBSTACLES
My vision:
To help get more women into tech jobs and staying in tech, to achieve gender equality in technology
Form nonprofit to provide resources and tools for tech women at all career stages
Build website, launch “club,” resource directories and access to education, skills training, scholarships Conduct research to understand specific issues
Key measure: tech women secure jobs
Research is funded and implemented
Partners sign on
Funding and other grants secured
Garner media attention and regular media inquiries
Tech women sign up to belong
Dec 15
April 15, ongoing
May 15, ongoing
May 15
May 15, ongoing
No funding
No partners
Women don’t show up for membership
Technical issues
Get seed funds, run out
Bad media reviews
Hostile social media
Seek alternatives, e.g. crowd funding
Tweak messaging
Tweak offerings
Op-eds, letters to editors
Ignore hostility where possible; address where needed
Barriers, obstacles and brick walls
• Outside your control:biases, hostility,
• Within your control:Top 5 Barrier-busting Actions
a. Reaffirm your passion
b. Assess situation
c. Assess costs to stay the course
d. Assess costs to retreat
e. Reaffirm your passion
Overcoming…
Imposter syndrome
•Repeat, “I am nota fraud!”
•Focus on your value
•Compare yourself onlyto yourself
•Let your passion drive your beliefs
Image: © SnorgTees.com
Overcoming…
Confidence obstacles and barriersGlobal Tech Women Voices webinar:
The Confidence Gap: Igniting Brilliance through Feminine Leadership
Lisa Marie Jenkins, Cisco Systems/Lisa Marie Jenkins Consulting
What does success look like for you?
To be successful, be…
1. Curious
2. Bold
3. Patient
4. Impatient
5. Compassionate
Above all, find your passion and live it!
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