sport shoes presentation final

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

HISTORY OF FOOT WEAR

It is probable that the first shoes were worn by ancient man in the Ice Age, around 500,000 years ago

Scientists have suggested that strong protective footwear first came into widespread use between 40,000 and 26,000 years ago.

The oldest shoes that have been discovered are around 9,000 years old that were discovered in California.

Shoes from about 5,000 years ago were found on a preserved “Ice Man” that was discovered in the French Alps.

EVOLUTION OF FOOTWEAR

TYPES OF FOOTWEAR

Dress and Casual shoes

Men’s shoes

Women’s shoes

Athletic shoes

Orthopedic shoes

Dance shoes

Pointe shoes

Ballet shoes

Jazz shoes

Tango / flamenco shoes

Ballroom shoes

Dance sneakers

Character shoes

Work shoes

EMERGENCE OF SPORTS FOOTWEAR The resurgence in running brought about by the English in the 18th century.

The 19th century saw the introduction of an all leather spiked running shoe.

Joseph William Foster founded the first sports shoe company in Boulton (United Kingdom) in the 1890's. His grandson later took over in 1958 and renamed the firm, Reebok. The Boulton based company in England did make shoes for Lord Burghley in the 1924 Olympics. These were thin leather shoe made from rigid leather.

According to Steele, the first popular sneaker was introduced in the United States in 1917 under the name of Keds. The K is thought to stand for kids and the term is rhyming slang for ped(s), the Latin for foot. Keds were tennis shoe.

The father of the modern running shoe was Adolf Dassler who began making shoes in 1920. By 1936 his shoes were internationally acknowledged as the best and were worn by athletes of the calibre of Jesse Owens.

In the year 1950 Dassler's running shoes were worn at the Berlin Olympics. By the 1950s famous runners were supplied shoes free and gratis.

SHOE PARTS

Aglets Counter Eyelet Foot bed Goring Heel breast Heel Insole Lining Outsole

Quarter Shank Shoelaces Sole Throat Toe box Tongue Top lift Upper Vamp

SHOE PARTS

DO YOU KNOW?

Athletic shoes, depending on the location and the actual type of footwear, can also go by the name trainers (British English), sandshoes (Australian English) running shoes, runners or gutties (Canadian English, Australian English, Hiberno-English), sneakers, tennis shoes (North American English, Australian English), gym shoes, tennies (South African English) sport shoes, sneaks, takkies (South African English) and joggers

APPLICATIONS OF SPORTS FOOTWEAR

Sneakers

Running

Track shoes

Football

Cricket

Tennis

Basketball

Climbing

Baseball

Bowling

Cycling

Skating

Ski boot

Skateboarding

Wrestling

Hiking

Walking

Cleat (shoe)

American football

Snowshoes

SUPER PREMIUM A “super premium brand“ costs very high and deals with high quality products and targets a niche market

L INSTIT

Rs.2499 onwards

Puma is a large German-based multinational company that produces high-end athletic shoes and other sportswear.

The company is best known for its football shoes .

Price: Rs. 3000 onwards

Lacoste is a French company.The company can be recognized by its green crocodile logo.

The company is best known for its tennis shoes

Price: Rs 2999 onwards NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

HI-TEC SPORTS shoes was founded in 1974 in Essex, England.

Price: Rs 1990 onwards

Adidas is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylormade golf company, and Rockport.

One of the main focuses of Adidas is football and football kit.Adidas currently manufactures several running shoes.

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas.This line is a sports performance collection for women called "Adidas by Stella McCartney”.

Impossible is nothing

For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event amid criticisms

Rs. 1500-6500NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Nike is a major sportswear and equipment supplier based in the United States.

Nike positions its products in such a way as to try to appeal to a "youthful....materialistic crowd". It is positioned as a premium performance brand.

Nike is also the official kit sponsor for the Indian cricket team for 5 years, from 2006 to 2010.

PREMIUMA "premium brand" typically costs more than other products in the same category

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Reebok International Limited is a British producer of athletic footwear and is currently a subsidiary of Adidas.

The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League, the Canadian Football League, and is the official shoe supplier to the NFL and Major League Baseball.

Price: Rs.1299 onwards

Wilson company mainly manufatures tennis shoes.

Wilson shoes are endorsed by Roger Federer.

PRICE: 1500 ONWARDS

ECONOMYAn "economy brand" is a brand targeted to a high price elasticity market segment.

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BATA sells its sports shoes under the brand name POWER.

Bata Shoes is a large, family owned shoe company. It is currently headquartered in Lausanne, Switzerland.

The Action group is one of the India's leading business conglomerates.

Action is headquartered in Delhi, supported by multiple manufacturing and development units in rest of the states like - Haryana, Himachal Pradesh and Daman etc.

Khadims is mainly based out of bengal.

GLOBAL BRANDS OF ATHLETIC SHOES Adidas Adio Admiral AeroShoes Aigle Air1 Airness Airwalk And 1 ASICS Avia Athletic Works

Bacup Shoe Company Ben Sherman Bite Footwear Breeze Shoes Brooks Sports, Inc. Cica (Clarks) C1rca Footwear Converse creative recreation Customatix.com

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GLOBAL BRANDS OF ATHLETIC SHOES DaDa Footware DC Shoes Dekline Diadora Digit 3 Duffs Dunlop Footwear Ecco Ecko Element Ellesse Emerica Erreà Etnies Shoes Fila

Garmont Gola Gravis Footwear Hawk Shoes Head Hi-Tec Ipath Footwear Joma K-Swiss Kashi Kicks KangaROOS Keds Keen Footwear Kelme

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GLOBAL BRANDS OF ATHLETIC SHOES Lacoste mainly tennis shoes LA (or L.A.) Gear Lakai Le Coq Sportif Legea Lonsdale Lotek Kicks Lotto Sport Italia Lundhags Merrell boots Mizuno Magic 32 Montrail New Balance Nike

The North Face O'Neill Orchid Footwear Osiris Pony Shoes Prince PUMA Quiksilver Reebok Reef Footwear Riddell Footwear Rip Curl Rockport Royal Elastics RYKÄ

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GLOBAL BRANDS OF ATHLETIC SHOES Saucony Servis-Cheetah Sfida Skechers Spring Courttennis shoes Squash Design USA Stadia Stinky Footwear Strength Shoes Superga Supra

Teva Sport Sandals Timberland Umbro UK Gear Vans Veja, (fair trade) Vox Footwear Zoo York éS Footwear

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MODERN TECHNOLOGIES

Assemble Your Shoe

Mi Adidas is a Mass Customization Program offering the option to customize a shoe model with the choice of different types of outsoles, cushioning, and other parameters.

+F50 TUNIT

MODERN TECHNOLOGIES

Virtual Shoe Tryout

Try before you buy, but virtually. The new technology consisting of a virtual mirror lets the customer choose and see which pair of shoes goes best with him/her. User can customize colour, parts and other details. User can then check their new shoes from all angles.

MODERN TECHNOLOGIES

Music Player and Gadgets

CONCLUSION This survey has provided us with the latest

knowledge and trends associated with the sports shoes available. The various features associated with the sports and the most important feature we surveyed is the comfortability factor according to specific sports and the price range.

The market survey conducted to study the various brands available in footwear’s has given us a wide knowledge regarding the price, features and other related concepts. It has given us a complete picture of the world of footwear’s.

THANK YOU

sport shoes presentation final

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