starfloors marketing

MARKETING AND SOCIAL NETWORKING 2011

MARKETING AND SOCIAL NETWORKING 2011

What is marketing and social networking?-Gaining exposure to your company through various media outlets and presenting STARFLOORS as the ultimate floor covering source to a larger consumer market.

How?-Updating our website- Introducing STARFLOORS to the social networking sites currently available-Creating an interesting and informative blog-E-Blast campaigning-Exciting and memorable print advertisements

MARKETING AND SOCIAL NETWORKING 2011

Website

WEBSITE - Future Goals• Represent a clear and consistent brand and top of the line products

•Offer easy-to-access information

•Put a spotlight on the features of YOUR company

• Show an established partnership with reputable manufacturers

•Promote the latest flooring products

WEBSITE - Features• Highlights for the most important aspects of STARFLOORS

•All links are easily accessible and visually appealing

WEBSITE - Features

Pride in our Partnership

WEBSITE -Features

•Emphasis on manufacturers

•Links to manufacturers websites

•Instant virtual design of a room

WEBSITE -Features

•Clever and unique advertising opportunities

•Repeated promotion of manufacturers

WEBSITE -Features

MARKETING AND SOCIAL NETWORKING 2011

Social Networking

SOCIAL NETWORKING Where your company fits in:+ When we sell

StarFloors, we sell your company and your products

+ Direct mentions and promotion of your company

+ Sponsored E-Blasts, videos, and webinars for your company

+ Most important: client testimonials that highlight your brand and show the quality of product through images

Traditional Consumers vs. Social ConsumersTraditional Consumers

Reviews from newspapers, magazines, etc.Local directoriesMail RadioTelevisionWord of MouthDisplaysBillboards

Social Consumers

WebsitesWeb videosSocial networkingFacebook groupsGrouponsWord of Mouth – through social networkingTraditional Word of Mouth

SOCIAL NETWORKING – Why use social networking?•There are 500 million people on Facebook

-100 million of these people are using mobile Facebook

• Twitter has 160 million people – 100 million tweets are being sent each day.• YouTube streams 9 million streams a month

“The conversations are taking place with our without you.”

Share of Social Networking on the Web*

42%

29%

18%

9%

facebooktwitteryahoo.commyspace

SOCIAL NETWORKING – Why use social networking?Percent of social consumers that

use social networking sites for online shopping

“It’s not about what YOU are saying. It’s about what THEY are saying.”

face

book

yout

ube

my

spac

e

twitt

er

linke

dIn

010203040506070

Percent

Percent

SOCIAL NETWORKING

MARKETING AND SOCIAL NETWORKING 2011

E-Blast Campaign

E-BLAST CAMPAIGNDifferentiate Yourself From Competition

MARKETING AND SOCIAL NETWORKING 2011

Print CampaignWe’ve got you covered.

PRINT CAMPAIGN

PRINT CAMPAIGN

Present the ease and theComfort of having the Showroom On Wheels come to you.

PRINT CAMPAIGN

We offer Store-to-Your-DoorService Nationwide

Contact

Anne-Marie VegorsMarketing Manager

817.994.3672Anne-

Marie.Vegors@starfloors.com