starting warm conversations with cold email

Starting Warm Conversationswith Cold Email

Heather R Morgan|@HeatherReyhan www.salesfolk.com

• 7 years of copywriting and content marketing

• Clients:

• Collaborated with Aaron Ross on compiling sequel to Predictable Revenue

• Written emails that get as much as 38% response rates

About Me

Email still beats all social media channels for bringing

leads.

Build your network & fill your pipeline with deals

Inbound takes 6 months to 2 years to

ramp up

With Outbound Email, You Call the

Shots

97% of Cold Emails Are

Ignored

7 Sins of Cold Email

1. Crappy Subject Lines

2. You Write Like a Robot.

3. Longer than the Great Wall

4. Value Muddled in a Sea of Junk

5. Don’t Take Your Pants off on the 1st

Date

6. Overdesigned HTML Emails

7. Giving Up After 1 Email

BAD COLD EMAILS

• 2-3 Examples• + Why They Suck• How to Change Them

3 Ingredients to Great Cold Emails

Understand your buyer’s persona and their pain pointsKnow your space and investigate the competition

Why are you special?Incentivize the conversation Prove you can add value

Be creative with your conversations Are there non-sales reasons to talk?Ask about market research or customer success etc.

The Email that Got 16 New Customers

The First Sentence

• Question/Bold Statement

• Fear of Loss/Value

The Value Story

• Social Proof• Numbers/Stats• Show, don’t tell value

The Call to Action

• Incentivize• Specific time or

“When”?

3x Your Qualified Leads with Salesfolk B2B Copywriting ConsultingHeather R Morgan | Salesfolk CEO| heather@salesfolk.com