startup weekend keynote: time management for entrepreneurs
Post on 16-Apr-2017
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• Raisingmoney• ProductDevelopment• Selling
• Articulating Your“Why”• Calculating TAM• Market Interviews• DefiningPersona&Beachhead
WhoCares?
• BuyerPersona– Whatdotheycareabout?– Whatdotheyread?– Whataretheircareeraspirations?
• “UnreliableNarrator”–MarketInterviews
• FocusonEndUsers(EndUser≠Customer)
• TAM&BeachheadMarket
WhyMe?
• WhatIsYourUniqueAdvantage?
• WhyShouldInvestorsandCustomersSay“Yes”?
• WhatDistributionAccessDoYouHave?
• HowIsYourBusinessModelUnique?
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