state farm 2012 13 recap - big south conference - melissa estepp

Prepared For:

Cathy Nyce & Gaye Keller State Farm

1. BACK-TO-SCHOOL TOUR PRESENTED BY STATE FARM

2. BIG SOUTH NETWORK PRESENTED BY STATE FARM

3. FOOTBALL

A. “State Farm Bowl Game Giveaway”

4. BASKETBALL (REGULAR SEASON)

A. “State Farm $5K Giveaway”

B. “State Farm Basketball Tournament Giveaway”

5. BASKETBALL CHAMPIONSHIPS

6. STATE FARM COMMUNITY SERVICE SCHOLARSHIP

7. CAP & GOWN GIVEAWAY

8. “CORPORATE PARTNER”/ADDED VALUE

DATES AND MARKETS INVOLVED

State Farm was the “Presenting Sponsor” the 2012 Back To School Tour.

State Farm was represented at the above listed schools. The tour dates

ran from August 21 – September 14, 2012. Approximately 1,950 leads

were generated.

2012 Big South Back to School Tour

Presented by State Farm

August 21 - Campbell University

August 22 - High Point University

August 23 - Winthrop University

August 27 - Liberty University

August 29 - UNC Asheville

August 30 - Gardner-Webb University

September 11 - Radford University

September 14 - Longwood University

State Farm provided nine (9)

bicycles, one for each institution,

that were given away at each

Back-to-School event. The prize

was promoted via social media

and with on-campus flyers.

To win the bike, students had to register at the State Farm table during the Back-

to-School event. The winner was randomly selected and called at the conclusion of

the event on each campus.

State Farm provided a Dorm

Room Makeover and Spirit

Packages to students who

registered online through their

promotion portal.

The Big South Conference provided a

Spirit Package for a random winner on

each campus. A-frame signage was

used to promote both prizes as well.

2012 Big South Back to School Tour

Presented by State Farm

Campbell University - August 21, 2012

State Farm Agents: Dyrke Maride (203 Leads)

High Point Univ. – August 22, 2012

(209 Leads)

2012 Big South Back to School Tour

Presented by State Farm

2012 Big South Back to School Tour

Presented by State Farm

Winthrop University - August 23, 2012

(254 Leads)

2012 Big South Back to School Tour

Presented by State Farm

Liberty Univ. - August 27, 2012

(319 Leads)

2012 Big South Back to School Tour

Presented by State Farm

UNC Asheville - August 29, 2012

State Farm Agent: Augie Tammariello (230 Leads)

2012 Big South Back to School Tour

Presented by State Farm

Gardner-Webb University - August 30, 2012

(232 Leads)

Radford Univ. – September 11, 2012

State Farm Agent: Sarah Tilson-Miano (233 Leads)

2012 Big South Back to School Tour

Presented by State Farm

Longwood Univ. – September 14, 2012

State Farm Agents: Crystal Breedlove and

Mark Webb (278 Leads)

2012 Big South Back to School Tour

Presented by State Farm

State Farm logo placement on

the front page of

BigSouthSports.com

prompting fans to sign up for

the Big South Network

Presented by State Farm

• Fourteen (14)+ total spots during

the television package

• “State Farm Halftime Report”

Feature – each game

• State Farm Open/Close

Billboards

• Live Mentions to promote the State

Farm “Bowl Game Giveaway”

State Farm logo (below) on the

scorebar shown during select Big

South regional television games.

State Farm received the above in-

game feature titled “The State Farm

Halftime Report” during select 2012

football games.

Throughout the football season, Big South

fans registered for a chance to win the 2012

State Farm Bowl Game Giveaway. Three

fans also received an opportunity to win

prizes courtesy of State Farm by

participating in an on-field promotion.

2012 DATES AND MARKETS INVOLVED

Saturday, October 15th – Virginia Military Institute

Saturday, October 29th – Liberty University

Saturday, November 12th – Gardner-Webb University

Prior to kickoff, students and fans registered at the State Farm tent and

registration table for a chance to win the Bowl Game Giveaway and participate

in an on-field promotion. Approximately 400 leads were generated.

All fans that registered played Spin

Wheel and received prizes and

information bags courtesy of State

Farm. State Farm agents were on-

hand to greet fans, distribute business

cards and answer questions.

RADIO:

Two (2) 30-second play-by-play radio spots during the select nine

(9) Big South school’s game broadcast (= 392 total spots)

IN ARENA - IN-GAME MENTIONS:

Two (2) public address announcements/scoreboard mentions at

each Big South Conference home game (= 300 total mentions)

SIGNAGE:

Arena sign at the nine (9) schools’ home basketball arenas (=

over 200 total men’s and women’s games)

ON COURT PRESENTION:

State Farm’s on court contest to be performed at twelve (12)

games throughout the season

State Farm received the above during the

Big South Conference’s regular season in 2012-2013.

• Thirty (30) 30-second spots during the

regional basketball game broadcasts (Bonus –

Fifteen (15) spots)

• Logo placement on scorebar during select

games

• Sponsor of the “State Farm Half-Time Report”

• State Farm open/close billboard during each

game

• Recognition of the “Basketball Tournament”

Giveaway promotion

State Farm received the above during the

Big South Conference’s regular season in 2012-2013.

State Farm received the above in-game feature titled,

“The State Farm Halftime Report” during the 2012-13

basketball season.

Examples of the 30-second spot that aired during

regionally TV basketball games and on espn3.com.

Permanent Signage:

Arena sign at the nine (9) schools’ home basketball arenas

(= over 200 total men’s and women’s games)

Basketball Goal Stanchion Signage:

Best attempts were made to place goal stanchion signage at the

nine (9) school’s facilities

State Farm received the above during the

Big South Conference’s regular season in 2012-2013.

DATES AND MARKETS INVOLVED

Approximately 1,000 leads were generated as a result of the

2013 Big South Basketball Tour!

State Farm was the “Presenting Sponsor” the 2013 Big South

Basketball Tour. State Farm was represented at each of the NC and

VA schools. The tour dates ran from January 9 – March 9, 2013.

2013 Big South Basketball Tour

Presented by State Farm

January 9 - Gardner-Webb University

January 16 - Virginia Military Academy

January 22 - Liberty University

January 23 - Campbell University

January 30 - Radford University

February 2 - High Point University

February 6 - UNC Asheville

February 13 - Winthrop University

February 19 - Longwood University

March 2 - Winthrop University

March 9 - Men’s Championship

March 9 - Women’s Championship

Gardner-Webb University (1/9/2013)

Virginia Military Institute (1/16/2013)

Liberty University (1/22/2013)

Campbell University (1/22/2013)

Radford University (1/30/2013)

High Point University (2/2/2013)

UNC Asheville (2/6/2013)

Winthrop University (2/13/2013)

Longwood University (2/19/2013)

Winthrop University (3/2/2013)

Basketball Championships (3/9/2013)

State Farm Basketball Tournament Giveaway

As the recipient of the grand prize, Brown received all-session passes to the 4th and 5th

round games in Washington, D.C., courtesy of State Farm.

Morgan Brown of

Winthrop was selected as

the grand prize winner of

the Big South

Conference's "State Farm

Basketball Tournament

Giveaway."

State Farm received the following

signage during the 2013 Big South

Basketball Championships:

• Courtside LED

• Ribbon Board LED

• Video Board

• Backboard Stanchion Pad

State Farm received the following publicity during

the 2013 Big South Basketball Championships:

• Scoreboard Mentions

• Public Address Announcements

• Full Page Ad in the Game Program

• Television Spots on ESPN2, ESPN3, and the Big

South Network

State Farm received two (2) on-court promotions

during the 2013 Big South Basketball

Championships semi-final rounds:

• Basketball Tournament Giveaway

• $5K Shooting Promotion

• Scoreboard Mentions

• Public Address Announcements

In the spring of 2013, State Farm is provided a scholarship opportunity ($2,500) to recognize outstanding community

leadership by a student within the Big South Conference. Award selection is based on the student’s participation in a leadership

role in community service activities and volunteer work, academic grade point average, and the content of an essay.

ACTIVATION TIMELINE

• November, 2012 - Big South Conference office developed the

scholarship application form & instructions for State Farm’s

review and approval

• January, 2013 - Big South Conference announced the State

Farm Community Service Scholarship opportunity to its member

institutions in January, 2012 and provided the application

materials for distribution on campus

• January-April, 2013 – Promotion of scholarship on campus

(school websites, student government offices, financial aid

offices, Big South on-campus interns, etc.)

• April 5, 2013 – Application deadline (approximately 60

applications were received)

• Late April, 2013- Big South office reviews applications, selects

the top applicants and sends to State Farm for review

• Mid May 20123– Selections are made for the winner

• Late May 2013 – Presentation of scholarship at Big South

Spring Meetings

In the spring of 2013, State Farm provided a scholarship opportunity to recognize

outstanding community leadership by a student within the Big South Conference

State Farm Community Service Scholarship

State Farm Cap and Gown Giveaway

State Farm was the official sponsor of the Cap & Gown

Giveaway awarding four (4) $250 prizes and one (1) $500

grand prize to graduating Big South Seniors.

Flyers were distributed to each

campus’ Financial Aid office,

Bookstore, and Athletic Departments.

State Farm Partnership – Added Value

Logo and direct link on the Corporate Partner page of

BigSouthSports.com receives approximately 800,000

visitors per year. BigSouthSports.com is the source for

the latest information, statistics, and scores from

around the Big South Conference

Full page color ad in the 2013 Big South Basketball Championship guide distributed to over

15,000 fans at both tournaments.

Approximately 3,350 leads

were generated during the

2012-13 academic year, a

20% increase compared to

last year.