state of the business owner 2013 key findings webinar (sobo)
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State of the Business Owner 2013The Pulse of Small and Midsize Business
Presenters
Cameron MadillCEO
Jonathan RaymondChief Brand Officer
Inspiration
What is the state of your business?
State of the Business Owner 2013stateoftheowner.com
Conversation
Tweet to #sobo2013
Use the chat feature in GoToWebinar
Questions answered throughout, and at the end
State of the Business Owner 2013stateoftheowner.com
Will your business be around in 5 years?
State of the Business Owner 2013stateoftheowner.com
35% 60% 80% Average business A business like yours Your business
Better to Swim with the Sharks!
State of the Business Owner 2013stateoftheowner.com
Hitting the Wall
My business leaves me feeling less happy and less in control of my life.
My hard work doesn't lead to increased profits.
The business never grows as fast as it could.
State of the Business Owner 2013stateoftheowner.com
What You'll Learn
Concrete and actionable next steps to help you...
Get more control and happiness in your business
Hit your profit targets
Achieve real and sustained growth
State of the Business Owner 2013stateoftheowner.com
Results at a Glance
State of the Business Owner 2013stateoftheowner.com
About the Study
Over 1,700 business owners responded to a 60 question survey in early 2013. Companies from over 80 different countries participated, ranging from sole proprietors to those with hundreds of employees, with an average revenue of $4.7M (US)
Statistical analysis was conducted using advanced modeling techniques.
State of the Business Owner 2013stateoftheowner.com
Marketing and Sales Alignment
Only 37% of businesses said that their marketing
effectively supported their sales efforts
State of the Business Owner 2013stateoftheowner.com
The Technology Shift
61% of businesses said that they do not know how to
effectively use online marketing techniques
State of the Business Owner 2013stateoftheowner.com
The Need for Accountability
The number of businesses with results oriented role
descriptions increased by 33% in the last year
State of the Business Owner 2013stateoftheowner.com
Financial Transparency
40% of businesses share no financial data
with their employees
The fastest growing companies were sharing top-level financial data with their employees
State of the Business Owner 2013stateoftheowner.com
Driving Blind?
30% of businesses take 15 days or longer to get
financial data at the end of the month
State of the Business Owner 2013stateoftheowner.com
Money and Meaning
State of the Business Owner 2013stateoftheowner.com
Shawn Busse, USA
"My business was broken, and I didn't notice until it was almost too late..."
State of the Business Owner 2013stateoftheowner.com
2005-2007
State of the Business Owner 2013stateoftheowner.com
2008-2010
State of the Business Owner 2013stateoftheowner.com
Winter 2010
● No cash on hand● Debt growing every month● Monthly revenues 25% of the peak in 2007● Layoffs● Bankrupt clients resulting in non-payment● Sleepless nights
State of the Business Owner 2013stateoftheowner.com
2011-2013
State of the Business Owner 2013stateoftheowner.com
How Did You Do It?
"I decided to focus on what we were good at and I stopped chasing short-term revenue fixes.
Everything I liked, I made the center of our new approach. Everything I hated about our old business model, I got rid of."
State of the Business Owner 2013stateoftheowner.com
The Growth Paradox
State of the Business Owner 2013stateoftheowner.com
Your Biggest Opportunity
The search for new growth in 2013 is the main source of optimism and frustration for business owners
State of the Business Owner 2013stateoftheowner.com
"Why" You Started Your Business
People start businesses in search of meaning, not money
State of the Business Owner 2013stateoftheowner.com
The Growth Paradox
State of the Business Owner 2013stateoftheowner.com
The Ownership Stack
State of the Business Owner 2013stateoftheowner.com
The Ownership Stack
State of the Business Owner 2013stateoftheowner.com
Sometimes More is More
Each element of the "stack" increases the odds of hitting your profit target by 6.6%
For Guides & Additional Resourceswww.stateoftheowner.com
State of the Business Owner 2013stateoftheowner.com
The Application Gap
"There's a difference between knowing the path... and walking working the path." - Morpheus (revisited)
State of the Business Owner 2013stateoftheowner.com
Happiness
State of the Business Owner 2013stateoftheowner.com
Happiness
State of the Business Owner 2013stateoftheowner.com
Control
State of the Business Owner 2013stateoftheowner.com
Control
State of the Business Owner 2013stateoftheowner.com
Profits
State of the Business Owner 2013stateoftheowner.com
Profits
64% more likely!
62% more likely!
84% more likely!
State of the Business Owner 2013stateoftheowner.com
48% more likely!
State of the Business Owner 2013stateoftheowner.com
Revenue Growth
Revenue Growth
State of the Business Owner 2013stateoftheowner.com
10% faster *
B2B grew 79% faster
B2C grew 46% faster
Next Steps
State of the Business Owner 2013stateoftheowner.com
Putting SOBO Into Action
State of the Business Owner 2013stateoftheowner.com
Need to get started? Vision & Values
Need control? Values, Ideal Customer Profile, Role Descriptions
Need happiness? Values, Role Descriptions, Repeat Sales Plan
Repeat Sales Plan, Revenue Plan, Ideal Customer ProfileNeed profits?
Need revenue? Ideal Customer, Marketing Plan & Metrics, Repeat Sales
Q&A
To ask questions, tweet to #sobo2013Or use the chat feature in GoToWebinar
SOBO PDF Report Released May 31st!
Upcoming Webinars:June 13 - Avoiding The Growth ParadoxJuly 16 - Technology & MarketingSeptember 17 - Ownership Stack DiagnosisWe'll email you with updates
State of the Business Owner 2013stateoftheowner.com
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