stay tuned! at the end of this webinar, bliss will announce her new survival kit

Stay Tuned!

At the end of this Webinar, Bliss will announce her new

Survival Kit.

Three Lucky Listeners will win!

Database Marketing

Presented by: Bliss SawyerOctober 21, 2008www.blisssawyer.comBliss@BlissSawyer.com

Why?

Consumer confidence

Trust = Referrals

Easiest way to get loans!

Build It (And they will come)

Value of a strong Database

Efforts = Results

Do it right this time

Who?

Take time to gather names

Personal contacts

Business to business

Fear vs. Confidence

Referrals vs. second job

Systemize

Good System = More Loans

Easy to useUpload/transfer

Sorting capabilities

Rating system

Customer Support

Marketing Support

Increase

NetworkingCasualFormal

Seminars & trainingConsumerRealtor

Joint venturesWebsite opt-in

Organize It(You’ll spend less money to make money!)

Past client

Prospects

Referral Partners

Information is King!E-mail, Birthdays, Personal info

Organize It(You’ll spend less money to make money!)

Utilize a rating system

Always work to move someone up a level

Review every 6 months to keep list clean

Communication

4 Levels of Communication

E-mail

Mail

Phone

In Person

Using E-mail

Look professional

Track each e-mail

Random vs. Scheduled

Market Updates

Education - Information

Newsletters

Snail Mail

Postcards

Greeting Cards

Newsletters

LettersInformation Marketing

Value Mailings

Use the Phone

When & Who?

What do you say?Greeting

Reconnect

Offer information

Ask for referrals “By the way…”

Offer assistance “Let me know if there’s…”

In Person

Drop-by’s to referral partnersHolidays & Birthdays

Information Marketing

Marketing campaigns

Customer appreciation eventsEntire Database

Referral Partners

Your Tasks

1. Commit to a database system and get familiar with it

2. Work to put as many names into your database as possible

3. Have a 12 month marketing plan using 4 levels of communication

4. Consistently increase database through networking

VELMA(Virtual ELectronic Marketing Assistant)

My Why…

Robust Online Database Mgmt System

E-mail send & track features

Print on Demand.

Postcards. Letters. Greeting Cards.

Co-branding capabilities

World Class Customer Service

Bliss Sawyer FeaturesInside VELMA

Two Realtor Marketing Programs

Prospect Campaigns (Purchase & Refi)

Recipe Postcards & other CRM tools

Library of letters, tips, tools and articles

Weekly Marketing Tips & Ideas

Quarterly Webinars on what YOU need

More and More and More!

Your Why…

Survival in today’s Market

Limited time offer

Price! Only $99 set up & $39/mo

4 Week LIVE Realtor Class

One hour free Coaching w/ Bliss

Bliss’ Breaking the 40 Million Dollar Barrier audio seminar

All you have to do…

Go to www.myvelma.com to see complete list of features

Sign up TODAY and get your database filling your pipeline with loans

Don’t wait to take advantage of the limited time offer

Submit your assessment and 3 will win!