steps for effective keyword research

Steps for Effective Keyword Research

By Neha Kulwal

Steps1-Demolish Misconceptions

Don't target those keywords which are irrelevant to your site. Look for related keywords to domain

If particular keyword is not fulfilling searcher's intent even though it is providing you high traffic will force that person to look for other site

Look for traffic with conversion therefore look for those keywords

Keep in mind

Your target customers (Geo) CPC Traffic volume Competition Advertisers available Relevancy

Long tail keywords

Eg: top wedding destinations in usa 25% of google searches are unique everyday

Step -2 Keyword tool

Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal.

Google suggest is a great way to find synonyms and related word suggestions

Google Wonder wheel

Step -3 Finalizing your list

Narrow down the keywords Remove all unrelated keywords Create a mix of both targeted and broad terms Use Google insights for same

Step 4 Plan your attack

How and where these keywords to be placed Place your keywords on page-content-

* Title Tag

* Meta Description Tags

* Headings

* Alt text

* Anchor Text/ Navigational

Links

Keyword analysis

Always look for Stats analysis Copy your target keywords on excel sheet Look for alternatives SI