@steveplunkett - 4 c's seo keynote @ searchexchange #searchex

The 4 C’s:ClassificationCustomersClarityContent

The 4 C’s:Classification -Customers

Clarity - Content

Steve PlunkettSr. Search Scientist - Rockfish

SearchExchange

Everyone wants social, no one wants to do it right. Do search and ORM 1st.

ClassificationB2B or B2C or BothProducts or Service

Brick & Mortar or Ecommerce or Both

Classification: Industry Channels, Keywords, Meta Tags, Private/Public

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Schema: ItemType: LocalBusinessItemType: Postal Address

Schema: ItemType: LocalBusinessItemProp: Photograph

Schema: ItemType: LocalBusinessItemProp: Review

Schema: ItemType: LocalBusinessItemProp: OpeningHours, DescriptionSchema: ItemType: LocalBusinessItemProp: GeoCoordinates, Maps

Social Proof: JS Call: Share Widgets

Social Proof: JS Call: Stream Check-ins, comments

Store Locator Schema Framework

Local Classification: Name, Address, Zip Code, Phone#, GPS coordinates

Travel Classification: Flights - Airlines must provide data in specific formats

CustomersWalk-In Traffic, Lead Gen or Shopping Cart

Location, Support or PriceDistributors – Vendors – WholesalersSubscription – Download – API Use

ClarityAnalytics – Webmaster Tools

WWW or MobilePaid or Organic

Stakeholder Sign OffPoint of Contact – Expectations

Revise or Confirm Project Scope

ContentThree C’s x 3

Classify Client’s ContentCreate Customer ContentCurate Client’s Customers

Client’s Content can require, images, text and can be just data.

Timing is Everything. Don’t Curate Customer Complaints!

The 4 C’s:Classification -Customers

Clarity - Content

Steve PlunkettSr. Search Scientist – Rockfish

@StevePlunkett

SearchExchange