stop social terug in social media! employee advocacy

@SLAMSOCIAL TERUG IN

SOCIAL MEDIA

SOCIAL TERUG IN

SOCIAL MEDIA

7 BUZZWORDS

#1 SOCIAL MEDIA#2 ENGAGEMENT

#3 REACH#4 AUTHENTICITEIT

#5 INFLUENCERS#6 INHAKERS

#7 EMPLOYEE ADVOCACY

#1 SOCIAL MEDIA

2015

2009

StephanLam.nlBoardroomsocial.com

#2 ENGAGEMENT

Wise men speak because they have something to say; fools because they have to say something.- Plato

#3 REACH

$$$

#4 AUTHENTIEK

SOPHIE

ANKI

MAARTJE

^FR

VERVELEND

#5 INFLUENCERS

#6 INHAKER

http://bit.ly/inhakenofafhaken

DECIDE:QUALITY VS

SPEEDRUN

DO NOTHING PLAN

StephanLam.nlBoardroomsocial.com

#7 EMPLOYEEADVOCACY

Employees have nearly 10 times more followers than corporate social accounts.

- Cisco

SPRAY & PRAY

MEDIA

MEDIASOCIAL

MENSEN ACHTER HET LOGO

MENSEN = MEEST WAARDEVOLLE VAN

BEDRIJF

PERSOONLIJKEDUIDING

GELOOFWAARDIGVERTROUWEN

55%

45%

INDIVIDUALS

INSTITUTIONS

Edelman Trust Barometer 2017

WIE VERTROUW JE MEER?

StephanLam.nlBoardroomsocial.com

60 60 60

48 4643

37 3529

A p

erso

n lik

e yo

urse

lf

Tech

nica

lex

pert

Aca

dem

icex

pert

Empl

oyee

Indu

stry

anal

ist

NG

O

repr

esen

tati

tive

CEO

Boa

rd o

f di

rect

ors

Gov

ernm

ent

offi

cial

l/re

gula

tor

A person like yourself now tied formost credible spokesperson

PERCENT WHO RATE EACH SPOKESPERSON AS EXTREMELY/VERY CREDIBLE

Edelman Trust Barometer 2017StephanLam.nlBoardroomsocial.com

H2H

PERSOONLIJKE RELATIES

JUISTE BEREIK

ENGAGED MEDEWERKERS

COMPANY CULTUUR

INVLOED

SALES

ZET DE KRACHT VAN JE MEDEWERKERS IN

7 STAPPEN

#1 THEMA’S

WHAT MY COMPANY

CARES ABOUT

WHAT MY FOLLOWERS CARE ABOUT

WHAT I CARE ABOUT

RELEVANCE

trap!t 2015StephanLam.nlBoardroomsocial.com

#2 MENSEN

LOGISCHE MATCH

#3 ROL

SOCIAL SAVVYS

SUBJECT MATTER EXPERTS

INTERNAL

SPOKESPERSONS

THOUGHT LEADERS

Stéphan Lam 2015

StephanLam.nlBoardroomsocial.com

Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.- Michael Brenner

#4 EXTERN

POTENTIAL INFLUENCERS

EXTERNAL

SOCIAL BROADCASTERS

MASS INFLUENCERS

MASS

CONNECTORS

MASS MAVENS

Forrester 2011

StephanLam.nlBoardroomsocial.com

POTENTIAL INFLUENCERS

EXTERNAL

SOCIAL BROADCASTERS

MASS INFLUENCERS

MASS CONNECT

ORS

MASS MAVENS

SOCIAL SAVVYS

SUBJECT MATTER EXPERTS

INTERNAL

SPOKESPERSONS

THOUGHT LEADERS

Uitleg: link

StephanLam.nlBoardroomsocial.com

NETWERKEN

RELATIES

INVLOED

#5 HELP

......

#DRUKDRUKDRUK

TRAINING

COACHING

IEDER ZIJN STIJL

TOOLS

VINDEN VAN GOEDE CONTENT

LUISTEREN OP SOCIAL MEDIA

VINDEN VAN INFLUENCERS

#6 VERSTERK

DEEL SUCCESSEN

PLATFORM = BELONING

MEDEWERKERS ZIJN GEEN MARKETING

INSTRUMENT

#7 MEET

ONLINE & OFFLINE

MEET PROGRESSIE

STAAR JE NIET BLIND OP ROI

EMPLOYEEMARKETING

PR

SALES

HR

StephanLam.nlBoardroomsocial.com

BOTTOM UP & TOP DOWN

BOARDROOMSOCIAL

HET GAAT NIET OVER JE PRODUCT

RELATIES

START KLEIN

HEB GEDULD

LONG TERM

KEEP UP THE GOOD WORK

STOP SOCIAL TERUG IN SOCIAL MEDIA, MAAK

GEBRUIK VAN DE BRAINSUIT JE ORGANISATIE

DANK JE

@SLAMSTEPHANLAM.NL

BOARDROOMSOCIAL.COM