advocacy campaigns on social media

18
ADVOCACY CAMPAIGNS ON SOCIAL MEDIA

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COM 117 Guest Lecture, Spring 2013

TRANSCRIPT

Page 1: Advocacy Campaigns on Social Media

ADVOCACY CAMPAIGNSON SOCIAL MEDIA

Page 2: Advocacy Campaigns on Social Media

MEDIUM IS THE MESSAGE

Page 3: Advocacy Campaigns on Social Media

“THE INSATIABLE AMERICAN APPETITEFOR SCREENS”

Page 4: Advocacy Campaigns on Social Media

IMMEDIACY

Page 5: Advocacy Campaigns on Social Media

IMMEDIACY

Page 6: Advocacy Campaigns on Social Media

IMMEDIACY

Page 7: Advocacy Campaigns on Social Media

INTERACTIVITY

Page 8: Advocacy Campaigns on Social Media

INTERACTIVITY

Page 9: Advocacy Campaigns on Social Media
Page 10: Advocacy Campaigns on Social Media

REACTIONARY

Page 11: Advocacy Campaigns on Social Media

MULTIMEDIA

Page 12: Advocacy Campaigns on Social Media

DIGITAL PR LESSONS

Page 13: Advocacy Campaigns on Social Media
Page 14: Advocacy Campaigns on Social Media
Page 15: Advocacy Campaigns on Social Media

ADVOCACY CAMPAIGNS

•Clear mission and purpose•Address audience•Simplify your message•Design for message

Page 16: Advocacy Campaigns on Social Media
Page 17: Advocacy Campaigns on Social Media

GILL SANS

GEORGIA

HELVETICA

TREBUCHET

TAHOMA

Page 18: Advocacy Campaigns on Social Media

COMIC SANSCURLZ MT

BRUSH SCRIPT

DESDEMONA

PAPYRUS