stop talking about social media

Post on 04-Jul-2015

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Presentation from Digital Grecovery: The Data Highway

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Stop Talking Social Media

ABOUT

ioannisofakoglou.gr@ofakoglou

Welcome to the noisyWorld of Social Media

This is a very noisy world, so we have to be very clear what we want them to know about us

Steve Jobs

Action speak louder

than words

...is the evolutionof consumer behavior when society & technology evolve faster than your ability to adapt

Digital Darwinism

Best practices and benchmarking may allow companies to catch up with competitors, but won’t turn them into market leaders.

Winners focus on next practices

There is no such thing as a generally good tool. There are only tools good for particular job.

New technology makes new things possible

Human way of running our organization

ENGAGE

Egosystem

Generation ME

Culture of Narcissism

Human

Customer RevolutionConnected Consumerism

Activists

Decision Making Process

Behavioral Changes

Multichannel

Producers

Multiscreen

Influencers

Multitasking

2005

2013

THE CULTURE OF COWe are shaping a new culture of human COLLABORATION social CONTRIBUTION open CONVERSATION infinite CONNECTIONS

Ioannis Ofakoglou

Design Unique Experiences

Time for Change

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn

Time for Change

INNOVATIONstarts

#thanks@ofakoglou ioannisofakoglou.gr

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