stop! you're annoying people. learn how to enthrall them instead

freedom

STOP!

You’re Annoying People Learn how to enthrall

them instead

A brand is a relationship…

@leighgeorge

freedom

but a lot of times brands don’t make us very happy

freedom

@leighgeorge

Brands visually assault and interrupt

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@leighgeorge

SCREAMING.DOESN’T.WORK.

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@leighgeorge

Brands try to join our conversations

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@leighgeorge

Brands, I don’t want to be your friend

@leighgeorge

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And I REALLY don’t want your marketing

Google Trends: “How to unsubscribe”

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@leighgeorge

What went wrong?

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@leighgeorge

Empathize with your customers

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@leighgeorge

Understand what they are trying to do

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@leighgeorge

@leighgeorge

Make it easy to get things done

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Make the experience convenient

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@leighgeorge

freedom

@leighgeorge

Design with empathy

Make doing business with you easy and enjoyable

freedom

@leighgeorge

Make demos buzz worthy

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@leighgeorge

Make people feel special

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@leighgeorge

Create an emotional bond

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@leighgeorge

Don’t forget

@leighgeorge

1. Your customers don’t want to be marketed to; they want to get something done—and feel good about it

2. Practice empathy, understand what they need and consider how your purpose intersects with their passions and the challenge they’re trying to solve

3. Make them feel special by making sure every interaction they have with you is authentic, unique and memorable

freedom

Leigh George, PhD CEO, freedom

Email: leighgeorge@findfreedom.co

Twitter: @leighgeorge

LinkedIn: linkedin.com/in/leighgeorge

Let’s stay in touch

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@leighgeorge

Slide 1: Khttp://media1.s-nbcnews.com/j/streams/2013/January/130117/1B5582801-tdy-121003-dating-cellphone-01.today-inline-large.jpgSlide 2: All rights reserved by annstheclaf, FlickrSlide 3: http://cdn.theatlantic.com/static/mt/assets/politics/baby%20cries%20bush.jpgSlide 4: http://www.edwardsragatz.com/billboards-and-the-bill-of-rights-will-it-reduce-highway-clutter/Slide 5: http://www.slate.com/blogs/xx_factor/2013/11/06/yelling_at_your_kids_don_t_do_it_oops_you_just_did.htmlSlide 6: http://mashable.com/2014/12/05/public-relations-industry/#C7TzeDCYBsknSlide 7: http://pandawhale.com/post/30708/im-not-like-a-regular-mom-im-a-cool-momSlide 8: Google TrendsSlide 9: http://www.thea-blast.org/wp-content/uploads/2012/11/noahthree.jpgSlide 10: http://hamptonroads.com/2010/09/beach-eats-few-changes-taste-unlimited Slide 11: Leigh GeorgeSlide 12: Apple and Ally screenshotSlide 13: Dominos screenshotSlide 14: http://www.fastcodesign.com/3050294/innovation-by-design/slacks-workplace-revolution?utm_source=facebookSlide 15: Solestruck screenshotSlide 16: Leigh GeorgeSlide 17: Leigh George Slide 18: All rights reserved by annstheclaf, FlickrSlide 19: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/

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@leighgeorge