storytelling 2.0: leadership, sticky messages & the psychology of persuasion
Post on 23-Sep-2014
500 Views
Preview:
DESCRIPTION
What do great leaders do when telling stories? How can you better understand your customer? Consider the mythological themes and hero's archetypes underpinning many of our personal narratives. This class looks at the root of stories, what stories we tell every day, and how we each adopt our own Hero's Journey throughout different places in our lives.
TRANSCRIPT
SARAH KATHLEEN PECKITSTARTSWITH.COM/STORYTELLINGSARAH@ITSTARTSWITH.COM@SARAHKPECK
top related