strategic global user experience

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Sushmita DuttGlobal User Experience Presentation: 08/14/2012

sushmitadutt@novel-ebiz.com

www.novel-ebiz.com

Content:

- What is Strategic Global Experience- What is User Interface- The key terms: User Experience, User Interface, User Interaction- Strategic User Experience Examples- Strategic User Experience - Local- Strategic User Experience - Global- Strategic User Experience - Global Imageries- Strategic User Experience - User driven Global Settings- Strategic User Experience in a nutshell- Strategic User Experience Goals- Strategic User Experience Goals in Global Context- Strategic User Experience - The Ultimate Goal

Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 1©

Strategic User Experience is a planned process to deliver User Interface over a technology platform to accomplish desired user tasks. Tasks related to global perspective

are Strategic Global User Experience.

What is Strategic Global User Experience

Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 2

• Any surface a person interacts with is a User Interface

• In technology terms, User Interface is defined as – the way a person interacts with a computer or any electronic device to experience a desired task

What is User Interface ?

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 3©

Device Web Gadget Mobile Touch-screen

• User Experience

• User Interface

• User Interaction

So, the key terms are:

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 4©

Where does Strategy

fit in here ?

A Strategic User Experience Case: Screen 1

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 5 ©

Courtesy: Netflix promotion on Web

A Strategic User Experience Case: Screen 2

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 6©

Courtesy: Netflix promotion on Web

A Strategic User Experience Case: Screen 3

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 7©

Courtesy: Netflix promotion on Web

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StrategicUser

Experience

A Strategic User Experience Case: Screen 4

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 8©

Courtesy: Google Doodles celebrating Olympics 2012

A Strategic User Experience Case: Screen 5

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 9©

Courtesy: Google Doodles celebrating Olympics 2012

Google Doodles are created for Global

Environment delivering meaningfully satisfied

Global User Experience through easily

recognizable interactive imageries

A Strategic User Experience Case: Local

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 10©

Courtesy: Marketplace.com

Personalized, User-Centric Tasks

strategically positioned for a local

market home buying

user experience

A Strategic User Experience Case: Global

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 11©

Country/Region/Language

Selection from any place is

A Global User Experience

Courtesy: IBM.com

A Strategic User Experience Case: Global

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 12©

This public library user interface

promoting multi-cultural

diversity, delivers global user

experience

Courtesy: cincinnatilibrary.org/resources/

A Strategic User Experience : Global Imageries

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 13©

Imageries like these

icons relate well to

strategic global user

experience.

A Strategic User Experience Global Settings

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 14©

Many user-centric software applications and

tools help create global settings for strategically

personalized global user experience. Two

examples here : (L) A drawing tool user interface

(R) Windows customizable calendar.

Strategic User Experience: In a nutshell

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 15©

Here is something for you…

Strategically peal to experience it…

Feel good aboutthe experience…

Strategic User Experience is as simple as 4 strategically

driven messages delivered to the user …

And then talk about it …

Strategic User Experience Goals

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 16©

Build Trust

Trust co-relates to

Brand Loyalty

Brand Loyalty is a

Shared experience

over Social Network

ComplementsStrategic

Business Goal

Strategic User Experience Goals in Global Context

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 17©

Addresses Cultural Pluralism

Provides Internationalization Supports

Addresses Expanding Markets

ComplementsStrategic Business Goals for

Global Approach

Finds prospects in emerging middle class

under heavy influence of satellite television

leading to the rise of consumerism

Strategic User Experience in Global Context

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 18©

The IBM Institute for Business Value

surveyed over 3,800 consumers in six

countries and propose that today's

digital consumer needs to be served

with An Integrated Experience On

Demand.

Media and entertainment companies

have to reshape their customer value

proposition and redefine their operation

model finding new ways of developing,

distributing and monetizing their

product in order to remain competitive.

Strategic Global User Experience: The Ultimate Goal

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 19©

The Ideal Scenario:

One world. One Target. One Unified

Communication. Are we there yet?

Sushmita DuttAssociate Director, Novel-eBiz,

Consultant: Strategic User Experience and Information Architecture for Enterprise Web, Mobile, Touch-Screen and Digital Media Applications

sushmitadutt@novel-ebiz.com

www.novel-ebiz.com©

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