strategic planning for board directors and staff

Strategic Planning Board of Directors

January 2016

Presentation by

Marsha Smith

What is a Strategic Plan?

Setting out in clear and unambiguous terms the plan of action to take the organisation in a particular direction

* Strategic)planning)is)the)responsibility)of)the)execu5ve)team)(Directors)and)Management),)to)iden5fy)both)external)and)internal)influences)that)affect)the)organiza5on))

* Ensures)fulfillment)of)the)organiza5on’s)purposes))* Strategic)planning)gives)the)organiza5on)its)path;)without)it,)there)is)a)strong)likelihood)that)the)organiza5on)will)driG)

Roles in the Planning Process

Strategic Planning Process

*  Where do you want to be next year, or 3 years from now?

*  What do you want your organization to be? Who will be involved? What kinds of programs do you want to provide?

*  How will you get there?

*  What do you need to get there?

*  What barriers might you encounter?

*  How will you deal with them?

Developing a Strategic Plan

Need for Change

*  Performance gaps

*  New technology

*  Identification of opportunities

*  Reaction to internal and external pressures

Strategic Objectives *  Establish performance metrics for program

evaluation and improvement to increase value

*  Increase capacity through improved membership engagement

*  Improve on non-profit sector knowledge and competencies of staff and Directors

*  building brand identity and awareness of organizations mission and values within the community

*  New initiatives need to support the clubs mission statement and guiding values

Barriers to Effective Strategic Implementation

Minimal use of environmental scans and program data to determine gaps/needs Limited capacity building prior to strategy implementation No established means to evaluate program success and causes of failures Historical focus on operational and budgetary issues, as opposed to focusing on new strategic directions

Performance Metrics

*  Annual Membership Survey

*  Staff Survey

*  Management Survey

*  Annual Board Assessment

*  Establish Program Benchmarks

*  Athlete performance

*  Member satisfaction

How will we measure success?