strategies for maximizing your trade show investment

“Strategies for Maximizing

Your Global Tradeshow

Investment”

Tin Cans Unlimited LLC

European Coatings Show

Nuremberg, Germany

• Pre-show planning

• Pre-show promotion

• At the show

• Post show follow up

• A few tips

Pre-Show Planning

• Start early

• Establish show goals

• Determine booth specifications

• Determine participants

• Consider language/culture

– Location of show

– Attendees

• How to promote

Pre-Show Promotion

• Take advantage of everything!

• Use your website

• Social media tools

• Email marketing

The Show Bible

• Created and distributed prior to leaving

for the show

• All contact information

• All travel details

• Booth duty schedule

• Meeting schedule

• PR schedule

The Toolbox

• We travel with:

– Adhesives

– Zip ties

– Sewing kit

– Spray cleaner

– Trash bags

– Extra batteries

– Shout wipes

– First aid kit

– Extra extension cords

Trick or Treat

Trick or Treat

• Offer something of value – not just

something with your name on it.

• Accept that 80% of gifts will be re-gifted.

• Offer something that is easy to carry.

• Offer something that serves an

immediate need or purpose.

At The Show

At The Show

Available in 22 languages with more than

20 country specific content options

After the Show

After The Show

• Compile email list and follow up with

leads

• Recap the event on website and blog

• Create galleries for Facebook and Twitter

• Survey booth workers

• Begin planning for next year

Measuring Success

- Set strategic goals at the outset

- What is the call to action on each page of each

outlet?

- Visit our website?

- Call us?

- Purely informational/educational?

- News provider?

- What will you measure?

- Site traffic?

- Friends/Fans?

- Conversion?

• Initially, set attainable goals

– 100 fans in first month

– Increased website traffic

• Then increase goals

– Conversions

– Bounce backs

A final thought…

Questions?

www.tincansunlimited.com

@tincansllc

Facebook

• laura@tincansunlimited.com

String Theory

• Visit our blog, “String Theory,” at

www.tincansunlimited.com for the latest

thoughts and concepts on marketing in the

digital age.

• Visit us on Facebook

• Follow us on Twitter: @tincansllc

• Connect with us on LinkedIn