studienleistung - guerilla marketing - ambient - ambush - sensation
Post on 08-May-2015
1.100 Views
Preview:
DESCRIPTION
TRANSCRIPT
Ben Wiegelmann
16.05.2011 - English for MarketingBerlin School of Economics and Law
Guerilla Marketing
Problems of Marketing
Guerilla Marketing
Guerilla Marketing
Guerilla Marketing is an advertising strategy in which low-cost
unconventional means are utilized, often in a localized fashion or large network of
individual cells, to convey or promote a product or an idea.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently word of mouth.
3 types of Guerilla Marketing
Ambient
3 types of Guerilla Marketing
Ambient
3 types of Guerilla Marketing
Ambient
3 types of Guerilla Marketing
Ambient
THANK
SourcesBerg, F.; Hampel, S.;Hippner, H.: Gurilla Marketing. In:WISU, Nr.3,2010, s.351-356.Levinson J.C., Schöbitz, B.: Guerilla Marketing des 21. Jahrhunderts; Campus 2008
www.gmarketing.com
top related