successful nsp retail business paul & sharon tsui, n.d., m.s., b.s. austin, texas...

Successful NSP Retail BusinessSuccessful NSP Retail BusinessPaul & Sharon Tsui, N.D., M.S., B.S.Paul & Sharon Tsui, N.D., M.S., B.S.

Austin, TexasAustin, Texas

healthyindeed@gmail.comhealthyindeed@gmail.com

Is Retail Business Your Dream?Is Retail Business Your Dream?Quick Show of HandsQuick Show of Hands

• Own a herbal retail shop featuring only NSP• Own a herbal retail shop featuring mostly NSP• Own a herbal retail shop featuring little/no

NSP• Thinking to open a retail business

Traditional Retail BusinessTraditional Retail Business

• High volume & low profit business• Highly competitive

– Competitive products/services - everywhere– Cut-throat prices

• Expensive lease - location, location, location• High upfront cost – inventory, equipment, etc.• Low customer loyalty• Long hours & feel tied down by the store

Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs

Growing Gap Between Customer Growing Gap Between Customer Expectations & Retailer’s Ability to DeliverExpectations & Retailer’s Ability to Deliver

Source: BrandWeek, 2006

Retail Business As Un-UsualRetail Business As Un-UsualDifferentiation - Sets You ApartDifferentiation - Sets You Apart

• It’s Not What You Are – Who You Are• It’s Not What You Sell – How You Sell• It’s Not What You Serve - How You Serve• Enhance Your Customer Experience

Before – your ads/name/reputation

During – Experience from hi to good-bye

After – Follow-up – show your dedication

Retail Business As Un-Usual Retail Business As Un-Usual Relationship BusinessRelationship Business

• Focus on Superior Customer Experience• Build long-term sustainable relationships• Build mutually beneficial relationships• Build consensus health decisions (coach v.

directive)• Provide education resources for clients• Performance & retention assurance

Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs

Wholesome Wellness CenterWholesome Wellness CenterRelationship Retail BusinessRelationship Retail Business

• High Quality Unique Products Center• Wholesale Membership Recruiting Center• Wellness Education Resource Center• 1-on-1 Personal Service Center• Physical, Emotional, Spiritual Caring Center• Financial Freedom Center

Wholesome Wellness CenterWholesome Wellness CenterUnique Quality Products CenterUnique Quality Products Center

• Unique product line(s) that no retail shops (large or small) will likely carry• Products that sell themselves – effective & safe – lead to quick positive results• Staffed w/ caring & experienced herbalists• Articulate the NSP advantage:

cGMP, Pharmaceutical grade quality

Excellence in product formulation & design

Join the Wholesale Membership Club or Business

Retail Business As Un-UsualRetail Business As Un-UsualImprove Inventory TurnsImprove Inventory Turns

• Keep inventory simple, organized, up-to-date• Dusting and check expiration dates weekly• Establish regular retail price - reference• On-going Clearance Sales – prominent place

• New Product Introduction Sales• Wkly/Monthly Sales – on-going & ever changing

• General Mail-Out Sale events – quarterly

• Target Sales – retail, members, zipcode, non-active customers, moms, social media events, class, etc…

Wholesome Wellness CenterWholesome Wellness CenterUnique Quality Products CenterUnique Quality Products Center

Wholesome Wellness Center Wholesome Wellness Center Recruiting CenterRecruiting Center

• Why promote NSP Wholesale in a Retail setting?

Timeline

YourBottom Line

Customer KnowledgeWell-being Delight, etc

Retail Only

Non-Member

NSP MemberNSP Member

NSP Member Clients:NSP Member Clients:• Spend more each time (2X – 5X)• Come more often than before• More satisfied - health needs met• Refer new clients & welcome NSP business opportunity

Increase Transaction Size and Frequency

Wholesome Wellness Center Wholesome Wellness Center Recruiting CenterRecruiting Center

• Sign everyone who qualifies for membership• Your best customers become Members• Members then become Wellness Experts• Wellness Experts – NSP Manager or Staff• Staff – supports you, store, and residual business income

As a Retail Merchant:As a Retail Merchant:

• Sales & Profit Margin per client increase• Satisfied customer w/ greater knowledge & loyalty• Greater opportunities to multiply your business – referrals• From short-term gain to long-term prosperity

Wholesome Wellness Center Wholesome Wellness Center Recruiting CenterRecruiting Center

Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center

• Make your store an education center• Distribute product, testimonial, wellness info

throughout the store• Share health tidbits – store clients, 1-on-1,

social media, website blogs, classes, webinars• Transform your store into a classroom• In-store TV – product intro, themes, looping

videos, promotions

“And ye shall know the truth, and the truth shall set you free” – John 8:32

Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center

Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center

Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center

Wholesome Wellness Center Wholesome Wellness Center Caring Center

• Great service, competitive pricing, and great products are necessary but not sufficient

• Clients need more than what you are selling• People walk in w/ all kinds of personal needs• Physical, emotional, spiritual needs• Looking for validation, comfort, help• Chic-Fil-A – Every Life Has a Story

http://www.youtube.com/watch?v=2v0RhvZ3lvY

Retail Business As Un-UsualRetail Business As Un-UsualCaring CenterCaring Center

• Decorate your store warmly• Prayer Box – someone is praying for them• Listen first then speak• Get involved with the community services• Build Great Client Relationships:

Encouraging words, smiles, respect, cheerfulness

Connect w/ clients – caring, engaging, personal

Sincere appreciation – loyalty and referrals

People don’t care how much you know, until they know how much you care – genuinely live it!

Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs

• Acceptance• Affection• Appreciation• Approval• Attention• Comfort• Encouragement• Respect• Security• Support

ATTENTIVENESS• Showing the worth of a person by giving my undivided concentration• ASK & LISTEN to their needs• INVESTIGATE – address the root cause• Suggest an herbal PROGRAM v. PRODUCT• RESPECT their time & attention span• FOLLOW-UP - let us know of their progress

Wholesome Wellness Center Wholesome Wellness Center Service Center

• Store front 1-on-1 interaction – no charge• In-depth personal health assistance program• Bio-scan, Iridology, Muscle Testing, BTA, etc…• Meet client’s alternative holistic needs• Charge for your service

Set aside time for this 1-on-1 private consultationBuild your name, reputation, expertise, and valueDifferentiate from other retail shopsHelps w/ your bottom line – pay monthly lease & more

• Cross refer with other health professionals

Wholesome Wellness Center Wholesome Wellness Center Service Center

Wholesome Wellness CenterWholesome Wellness Center Financial Freedom Center

• Share your financial success story• Let them know they too can be financially free• Share NSP business – travels & awards• Conduct business building classes, webinars• Wanted sign – Independent Business Owner• 1st Step - Pay for their supplements FREE

Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs

Retail Business As Un-UsualParadigm Shift

dd

Retail Business As Un-UsualRetail Business As Un-UsualPerformance Follows RelationshipsPerformance Follows Relationships

• Lead with Relationships and Performance follows (always)

• Word of mouth is your BEST referral• A raving customer is your best client• Your best client may become your associate• Great relationships lead to great connections• Epitome of Social Media – It’s NOT who you

know, its who they know!

Retail Business As Un-UsualRetail Business As Un-UsualIncreasing Foot TrafficIncreasing Foot Traffic

• Reaching out to new clients:-

Door hangers, newspaper/radio ads, Yellow Pages,-

Website, Facebook, Twitter-

Wellness Fairs, community events, radio shows

• Evaluate effectiveness of your ads • Measure it – First Timer Guest Book• General Sale events – at least quarterly• Clientele Target Sales – retail, members, zipcode, non-active customers, moms, etc…

Sponsoring Community EventSponsoring Community EventCommunity EventsCommunity Events

Retail Business As Un-UsualRetail Business As Un-UsualIncreasing Foot TrafficIncreasing Foot Traffic

Retail Business As Un-UsualRetail Business As Un-Usual

• Re-invent the Retail Business• Make it a unique and differentiating place• Superior Relational Customer Experience• Make it a Wholesome Wellness Center• Use NSP product/education/business model• Worry-free competition – Big or Small

Enjoy a Lifetime of Friendships &Fun Memories

Live Your DreamLive Your Dream

Live Your DreamLive Your Dream

Retail Questions & SuggestionsRetail Questions & SuggestionsPaul & Sharon Tsui, N.D., M.S., B.S.Paul & Sharon Tsui, N.D., M.S., B.S.

Austin, TexasAustin, Texas

512-923-1114 (cell)512-923-1114 (cell)healthyindeed@gmail.comhealthyindeed@gmail.com