supercharge your wordpress website with inbound marketing: a complete guide
Post on 24-Jun-2015
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@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Supercharge Your Wordpress Site with Inbound Marketing: A Complete Guide
Presented by: Gabe Wahhab
President –Master Inbound, Savvy PandaCo-Founder - jInbound
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Make It Rain !!!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Inbound Marketing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Nice to Meet You
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Yellow Pages
Inbound Marketing
DirectMail
Static Website
SEO
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Interruption
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Tools
Publication Ad
Trade Show Booth
Direct Mailer
TV Ad
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
= Leads
NO MORE CRAP!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Internet
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
The Balance of Power Shifted
Mere Mortal
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
More Sales
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
More Leads
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
More Traffic
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
61% Less Cost Per Lead
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
61% Shorter Sales Cycle
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
What is Inbound Marketing?
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
VS
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Our First 12 Months
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Site Visits
1000% Increase in 12 Months
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Average Monthly Leads
1100% Increase in 12 Months
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
It Rained!!!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
But Gabe….
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
If You Ranked #1 Tomorrow What Would
Happen?
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Traffic Goes Up, But….
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
97% Wasted
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Traffic Goes Up, But….
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
How It Works
Mini Example:
Pongo wants to learn more about Inbound Marketing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Pongo Searches
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Finds Blog
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Digs Deeper
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Landing Page
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
The Next Day
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A New eBook
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A Few Days Later
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Take a Closer Look
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
What is Involved
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 1: Understanding the Sales Process
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Knowing Your Buyer
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 2: Create Content
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Blogging
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Premium Content
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
TOFU Premium Content Example
Hosting Company: A Wordpress Developers Guide to Web Hosting
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
MOFU Premium Content Example
Hosting Company: The Essential Guide to choosing a Wordpress Web Host
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
BOFU Premium Content Example
Hosting Company: Personalized Hosting Consultation
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 3: Get Found
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Search Engine Optimization
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Social Media
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Email Marketing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Blogging
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 4: Convert
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Call’s to Action
TOFU
MOFU
BOFU
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Landing Pages
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Lead Nurturing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Sample Campaign
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
In God We Trust.All Others Bring Data.
~Deming
Step 5: Test, Measure, Adjust
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A/B Testing – CTA’s
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A/B Testing – CTA’s
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A/B Testing - Lead Nurturing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A/B Testing – Landing Pages
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Landing Page Conversion
Check our blog for more tips on building high converting landing pages!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Metrics Don’t Mean Squat if Someone Doesn’t Act on
Them
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
What tools can I use with Wordpress to implement Inbound Marketing?
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Additional ResourcesTwitter Links: Posting related articles
• Twitter.com/SavvyPanda
Our Daily Blog: Daily Inbound Marketing Blog
• SavvyPanda.com/Blog.html• Increasing landing page conversion• How to Create Effective CTA’s• Creative Ideas for Blogging for SEO• Etc…
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Questions
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
gabe@savvypanda.com@gswahhab
Thank You
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