sustainable furnishings presentation in guangzhou

Furniture for Generations without Generations of Environmental Impact

By: Seth BermanFounder of: www.goodfacories.com

Why are we here?

Lets look at this from a differentperspective

Sustainable Furniture and Home Decor is:

Simple

Necessary

Cost Effective

How many people

want to buy sustainable furniture?

80%

How many people say they can’t find sustainable furniture?

70%

How much more are people willing to pay?

10-15%

Is this possible?

Yes!

60-70% of your cost is in the materials.

Green materials are 0-20%more expensive

So, for a $100 Table

So, for a $100 Table$70 in Materials

So, for a $100 Table$70 in Materials

+20% = $84 for materials

So, for a $100 Table$70 in Materials

+20% = $84 for materials

= 14% price increase

It is that SIMPLE

3 years ago, recycled EVA was the cheapest foam

In 2009 recycled EVA foamis the most expensive!

Companies are over charging green!

Companies are over charging green!

Boo!

Lets break the myth

“Green is much more expensive”

Psst…

Psst…

Ikea has done it

Really! A store sells environmentally friendly

products for cheap?

Really! A store sells environmentally friendly

products for cheap?

Everybody knows Ikea, but it is not

100% green!

True, Ikea is not 100% Green

True, Ikea is not 100% Green

Then its not Green!

True, Ikea is not 100% Green

Then its not Green!

Yeah!

True, Ikea is not 100% Green

Then its not Green!

Yeah! Greenwashers!

Hold on

Lets talk about thisIt is an important issue

Lets talk about thisIt is an important issue

I still think Ikea is doing a great job!

Lets talk about thisIt is an important issue

I still think Ikea is doing a great job!

What do you mean “great job”? How?

Ikea sources all its wood from licensed forests. And over 50% of

its wood products come from certified renewable forests.

They ensure the suppliers they buy from are fair to their

workers.

They do their best to make sure their products cause minimal damage to the environment.

That sounds good but they still use some harmful materials

Should Ikea and its products be called sustainable?

That sounds good but they still use some harmful materials

Should Ikea and its products be called sustainable?

Some of the products are, is there a way to reward them while they

work on getting better?

Exactly my point!

Ikea is making an effort to help the environment, we SHOULD

reward them.

We call this step 1, on a process to sustainability

Sustainability is a goal, some companies have taken the first step and a few are already at

level 4

Lets help teach and encourage companies to become

sustainable and not fight over the definition.

Applause

Lets help teach and encourage companies to become

sustainable and not fight over the definition.

Lets move on…

Why is Environmentally Friendly furniture important?

Global Warming

Global WarmingHow bad is it?

Our climate has been relatively stable for more than

10,000 years

People could count on rain for farming

Civilization began to flourish

Last 1000 years temperature only increased by 2 degrees C

The last 100 years are already 1.8 degrees warmer

The last 20 years are the fastest warming in recorded history!

Global warming has been selected as the number 1 issue by the Sustainable Furnishings

Council

Estimates now suggest temperature will warm as much

as 5-7 degrees within this century

This will cause weather patterns to change and sea level to rise

Is the main contributor to global warming

74% C02 caused by burning fossil fuels

25% due to deforestation!

25% due to deforestation!

Wow

Furniture is the 3rd largest consumer of our forests

Asian, Oceania, African, and South American forests are being

eliminated quickly and illegally

Certified woods

Renewable woods

Renewable woodsMango

Renewable woodsMango

Rubberwood

Renewable woodsMango

RubberwoodPalm

Alternates to wood

Alternates to woodBamboo

Alternates to woodBambooRattan

Alternates to woodBambooRattan

Renewable Materials

All are being picked by manufacturers and retailers

around the world

Not only are the forests under attack, but so are our homes!

Indoor Air Quality

The air in your home

Is 2 to 5 times more pollutedthan the air outside!

V

VO

VOC

Volatile

Organic

Compounds

VOCs off gas for years after production

VOCs are known to cause Cancer and Asthma

CARB

California Air Resources Board

CARB is reducing the amount of VOC’s and Indoor Air Pollutants in building and home products

VOC’s are found in particle boards, resins, paints, and fabrics

Many Low and Zero VOC options are available today

Zero VOC Paints

Water based paints and glues

Detailed Information

Detailed Information available in the

GoodFactories.com Sustainable Furnishings Sourcing Guide

Detailed Information available in the

GoodFactories.com Sustainable Furnishings Sourcing Guide

Yeah!

Detailed InformationAvailable in our Sustainable

Sourcing Guide

Yeah!

Hang On!

How do consumers know if a product is environmentally

friendly?

Green Certifications

There are many, and it is confusing

There are many, and it is confusing

3 Basic Categories

Certify Companies

Certify Forests and Processes

Certify Materials and Products

They all cost money

They all cost moneyBut some are worth it

FSC is the best forrenewable woods

FSC certified products can be sold with FSC logo

And sold for green building projects using LEED standards

SFCSustainable Furnishings Council

Is making a difference in our Industry

Helping companies improve by:

Training retail stores about green and how to sell green

Enabling people to make the right choices

And helping bring this information to YOU!

SFC logo can be used by members on all their marketing

materials

And can be used on products

And can be used on productsby members who have achieved

a high level of sustainability

Product certifications are expensive

But

a cost effective way to certify products is by group

Product certification also brings confidence to parents and can

help sell kids furniture

Sustainability

SustainabilityWhat does it mean?

“To meet the needs of the present without compromising the ability of future generations

to meet their own needs”

In a recent poll

In a recent pollconsumers did not choose

“Sustainable” or “Green” as their preferred label.

Almost 60% of consumers prefer the terms

Almost 60% of consumers prefer the terms

-Eco Friendly-

Almost 60% of consumers prefer the terms

-Eco Friendly--Environmentally Safe-

Market the comforting terms like “safe” and “friendly, not “Green”

Be aware

Be awarea consumer’s priority

Be awarea consumer’s priority

#1. Quality#2. Price#3. Style

Only 2% say Eco Friendly is their 1st priority when selecting home

furnishings

But don’t worry!

80% did say they want to buy eco friendly

Less than 5% of car buyers say Eco Friendly is their 1st priority

But Honda and Toyota know this is the fastest growing market

Think about it this way

Eco friendly is not only atie breaker

It’s a great sales pitch

Engage a customer in conversation

Sell more product

They may not pick the eco friendly product

But once you have established a relationship

You are more likely to make a sale

Promotions

Earth Day Sale

Create Green Credits

More ways to make your business more sustainable

LED lighting is here!

6 LED watts =14 fluorescent watts = 60 incandescent watts

Putting $29 LED bulbs in your office, showroom, or store will pay for themselves in one year and they last for up to 100,000

hours!

Reducing your CO2 emissions

Recycle

RecycleMost used office materials can

be recycled and even sold, including Styrofoam

Buy recycled and eco friendly office supplies and marketing

materials

Upgrade your AC and Heating

Upgrade your AC and HeatingNew appliances offer up to 40%

energy savings

Save power: let the temperature increase by 10 degrees at night,

then decrease by 15 degrees before opening and save up to

10%

Buy alternative power credits, they do not cost a lot

Become a member of the SFC

Membership fees help train retail and wholesale companies

how to sell environmentally friendly home furnishings

How to find Environmentally Friendly home

furnishing manufacturers

www.goodfactories.com

We are proactively helping build a high quality home furnishings supply chain

Useful articles, including the sustainable sourcing guide are

online

And our Sourcing Map can save you hours of car travel

and CO2 emissions

Anybody wishing to discuss more details, please stick around

And don’t forget to grab our Sustainable Furnishings

Sourcing Guide

Thank You!