swapping the remote for the mouse

v

SWAPPING THE REMOTE FOR THE MOUSE

v

60% ACCESS INTERNET WHILE WATCHING TV

Nielsen The Australian Online Consumer Landscape, March 2012

$3,530,100,000

AUSTRALIAN FREETV ADVERTISING SPEND 2011 SOURCE: FREETV AUSTRALIA

v

THE EVOLUTION OF THE MUSIC INDUSTRY

vCONTENT WAS CHOSEN FOR US

THEN CAME THE INTERNET

WE BECAME PIRATES

THE VALUE EQUATION LEVELLED OUTIn 2011, digital music sales surged 8% globally, accounting for

$5.2 billion in legal downloads.

WE CONTROL THE SOURCE

THE EVOLUTION OF THE TV INDUSTRY

vCONTENT WAS CHOSEN FOR US

THEN CAME THE INTERNET

WE BECAME PIRATES

THE VALUE EQUATION LEVELLED OUT

WE CONTROL OUR SOURCES

INFINITE CHOICE

CINDY GALLOP QUOTE

PEOPLE LOVE ADVERTISING

IN PARTICULAR,

BUT HATE ADVERTISINGIN GENERAL

NO MASS AUDIENCE

NO MASS MEDIA

NO MASS ADVERTISING

THE PACE OF THE CONVERGENCE

YOUTUBE INVESTS $200M INPRODUCTION COMPANIES TO FILL 160

NICHE CHANNELS WITH CONTENT

VEVO & ZEFR LEAD THE WAY IN COMMERCIALISING

LISENCED CONTENT

DIRECTV LAUNCHESON-DEMAND ON MOBILE

BRANDS HAVE TO EARN THEIR REACH

GAGA

LITTLE MONSTERS

BRAND IDEA

THE BEST OR NOTHING

WHAT CONVERSATIONS CAN WE ADD VALUE TO?

WHEREARE THOSE CONVERSATIONS HAPPENING?

HOWCAN WE ACTIVATE THAT COMMUNITY?

SAFETY

FORMULAONE

FASHIONWEEK

PERFORMANCE

STYLE

SUSTAINABILITYTECHNOLOGY

COMMERCIALLOGISTICS

THE OPPORTUNITY

THINK BEYOND THE CAMPAIGN

CINDY GALLOP QUOTE

GO FROM MAKING GREAT ADVERTISING,

TO MAKING ADVERTISING GREAT.

ARTICULATE THE BRAND IDEA

EXPLORE THEIR INTEREST GRAPH

CHOOSE YOUR PLATFORM

BUILD YOUR COMMUNITY

Thankyou

Tommy.McCubbin@gmail.com@tmccubbin

PHOTO CREDITS

1 Stuart Knappstein http://500px.com/photo/86185695. ThinkTV Australia : 2020Vision http://www.thinktv.com.au/7. Jason Pier http://www.flickr.com/photos/jasonpier/4175194672/8. iStock http://www.istockphoto.com/stock-photo-6158209-man-and-woman-hiking-in-yosemite-national-park.php10. FanPophttp://images2.fanpop.com/images/photos/6300000/NYC-new-york-6310422-2560-1702.jpg32. ThinkTV Australia : 2020Vision http://www.thinktv.com.au/33. ThinkTV Australia : 2020Vision http://www.thinktv.com.au/41. BBC http://www.bbc.co.uk/newsbeat/14545818