syllabus - 3rd & 4th semesters
Post on 14-Oct-2015
32 Views
Preview:
DESCRIPTION
TRANSCRIPT
-
5/24/2018 Syllabus - 3rd & 4th Semesters
1/57
301. BUSINESS RESEARCH METHODS
UNIT I
Nature and Scope of business research- Research process- Defining the research Problem
and setting the objectives- Preparing research proposal-Review of literature.
UNIT II
Research Designs: Eplorator! Research Design and "ualitative Studies-#ocus groups
-Descriptive Research Design- Panel Research $ Eperimental Research Designs.
UNIT III
Data sources: Secondar! vs Primar! $ Secondar! data collection procedures- Primar! Data
%ollection methods: Surve! methods-&bservational Studies.
UNIT IV
Sampling Designs: Probabilit! and Non-probabilit! sampling methods and Sample Si'e
determination-(ttitude )easurement and )easurement Scales.
UNIT V
Preliminar! steps of data anal!sis: editing* coding and tabulation- +!pothesis testing $ ,ests
of Significance for small and large samples- t-test* '-test* chi-suare test* (N&(:
one-wa!-two-wa! - Presenting Results: /ritten and &ral Reports
References:
0. Donald R.%ooper and Pamela S.Schindler:Business Research Methods
1,ata )c2raw +ill3
4. )ar5 Saunders* Philip 6ewis and (drian ,hornhill: Research Methods for Business
Students (Pearson education3
7. (ditam 8hjuanaga Rao : Research Methodology for Management & Social
Sciences
1Ecel3
9. /illiam 2: Business Research Methods 8th
Edition. 1South /estern 4043.;. Naval 8ajpai: Business Research Methods 1 Pearson 4003.
NOTE TO TE !"!ER SETTER:
1i3 ,he uestions shall cover all the units of the s!llabus.
1ii3
-
5/24/2018 Syllabus - 3rd & 4th Semesters
2/57
#$% M"N"'EMENT O TE)NO*O'+
,nit -
)anagement of ,echnolog!: %oncept* %omponents* #eatures* Drivers and Significance.
%lassification of ,echnologies. ,echnolog! #orecasting.
,nit -
,echnolog! planning* (ppropriate ,echnolog! and ,ools for ,echnolog! (nal!sis.
,echnolog! ,ransfer: %lassification* Significance and Process. )odes of ,echnolog!
,ransfer and %ollaboration Strategies.
,nit
,echnolog! (cuisition and
-
5/24/2018 Syllabus - 3rd & 4th Semesters
3/57
303- ENTREPRENEURSHIPUNIT - I
Entrepreneur and entrepreneurship: %haracteristics* #unctions* ,!pes* Ethics and Social
Responsibilities of an Entrepreneur.Entrepreneurship:
-
5/24/2018 Syllabus - 3rd & 4th Semesters
4/57
304 INDUSTRIAL PROJECT COURSE
Each candidate is epected to carr! out project wor5 in a particular
organisationAindustr! for a period of @A0 wee5s. %andidate has to carr! the project
wor5 under the guidance of a facult! member in the department and an eecutive
guide in the concerned organisation. ,he candidate has to maintain a field dair! and
present s!nopsis and
-
5/24/2018 Syllabus - 3rd & 4th Semesters
5/57
311 CONSUMER BEHAVIOURUNIT-I
B3
UNIT V
-
5/24/2018 Syllabus - 3rd & 4th Semesters
6/57
312 CUSTOMER RELATIONSHIP MANAGEMENT
Unit I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
7/57
313- MARKETING RESEARSCH AND INFORMATION SYSTEMS
Unit I
)ar5eting Research $ ,he Nature and Scope $ Role of )ar5eting Research- &rgani'ations doing
)ar5eting Research and &rgani'ation of )ar5eting Research Department - (lternative approaches
to )ar5eting
-
5/24/2018 Syllabus - 3rd & 4th Semesters
8/57
314 ADVERTISING AND SALES PROMOTION MANAGEMENT
Unit I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
9/57
31 PRODUCT AND BRAND MANAGEMENT
UNIT I
Product concept in )ar5eting Strateg! and New product Planning: &rganisational
arrangements
-
5/24/2018 Syllabus - 3rd & 4th Semesters
10/57
31! HEALTH CARE MARKETING
N
-
5/24/2018 Syllabus - 3rd & 4th Semesters
11/57
321 - FINANCIAL SERVICES
Unit I
#inancial services industr!: Nature and scope of financial services $ Different 5inds of
financial services $ Role of financial services in the economic development.
Unit II
6ease financing* Different t!pes of leases $ Evaluating a financial lease. +ire
purchase*%onsumer credit* %redit card* debit card $ #actoring* #orfaiting* Reverse )ortgage.
Unit III
)erchant 8an5ing Services* &ffer document*
-
5/24/2018 Syllabus - 3rd & 4th Semesters
12/57
322- INVESTMENT MANAGEMENTUnit I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
13/57
323- BUSINESS TA"ATION
,NT - : ncome Ta
8asic %oncepts:
-
5/24/2018 Syllabus - 3rd & 4th Semesters
14/57
324 - CORPORATE RESTRUCTURING
Unit I
(n overview of corporate restructuring $ alue drivers $ Due Diligence Process for ) C ($
Ethical issues in ) C (.
Unit II
Different forms of mergers $ Rationale for mergers and acuisitions $ alue creation through
mergers and acuisitions $ ,a implications $ #inancing mergers and acuisitions $ )erger
Negotiations.
Unit III
,a5eovers $ ,ender offer $ Defensive tactics $ 6everaged bu!outs $ Divestment $ 8u!bac5
of shares $ Emplo!ee Stoc5 &wnership Plans $ %reeping acuisitions.
Unit IV
Regulations for )ergers and ,a5eovers in
-
5/24/2018 Syllabus - 3rd & 4th Semesters
15/57
32 BANK MANAGEMENT
UNIT I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
16/57
32! FINANCIAL MARKETS AND INSTITUTIONS
Unit I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
17/57
331 TRAINING AND DEVELOPMENT
UnitI
-
5/24/2018 Syllabus - 3rd & 4th Semesters
18/57
332 MANAGEMENT OF INDUSTRIAL RELATIONSUnitI
-
5/24/2018 Syllabus - 3rd & 4th Semesters
19/57
333 HUMAN RESOURCE PLANNING
UnitI
-
5/24/2018 Syllabus - 3rd & 4th Semesters
20/57
334 EMPLOYEE LEGISLATION
UnitI
Emergence and &bjectives of 6abour 6aws $ ,he Socio$Economic Environment $ * Pa!ment of 8onus (ct 0B>;.
Unit V
6aws Relating to /or5ing %onditions $ #actories (ct 0B9@* (P Shops and Establishment
(ct* (pprentice (ct 0B>0. (P #estival and National +olida!s (ct.
References:
0. )ali5 P.6 : and Boo6 of ndustrial *a51Eastern 3
4. Srivastava* S.% : ndustrial Relations and *a9our *a5s 1i5as 3
7. 2hia!a* 8.R : *a5 and !rocedure of 1e0artmental Enuiry in !ri2ate Sector
1Eastern 6aw3
NOTE TO TE !"!ER SETTER:
1i3 ,he uestions shall cover all the units of the s!llabus.
1ii3
-
5/24/2018 Syllabus - 3rd & 4th Semesters
21/57
33 LEADERSHIP
Unit I
,he Nature of 6eadership $ %omparing 6eadership and )anagement $ )!ths about
6eadership $ Research Perspectives on 6eadership: ,he ,rait (pproach $ ,he 8ehaviour
(pproach $ %ontingenc! (pproaches
Unit II
Personalit! and 6eadership $ alues* (ttitudes* %harisma $ 6eaders )ind $ Emotional
-
5/24/2018 Syllabus - 3rd & 4th Semesters
22/57
33! COUNSELING
Unit I
%ounselling: %oncept and Significance $ Emergence and 2rowth of 2uidance and
%ounselling Ps!cholog! $ %ounselling and 2uidance: Epectations and 2oals.
Unit II
arious (pproaches to %ounselling $ %ounselling Process $ %ounsellors (ttitude and S5ills
of %ounselling.
Unit III
%ounselling . )unro % ( : )ounselling - S6ills "00roach1)ethuen3
?. )aclennan Nigel: )ounselling for Managers 1(ldershot3
@. 6ewis E. Patterson: The )ounselling !rocess1,homson 3
NOTE TO TE !"!ER SETTER:
1i3 ,he uestions shall cover all the units of the s!llabus.
1ii3
-
5/24/2018 Syllabus - 3rd & 4th Semesters
23/57
341- SYSTEMS ANALYSIS AND DESIGN
UNIT-I
S!stems Development Environment: )eaning and Scope of
-
5/24/2018 Syllabus - 3rd & 4th Semesters
24/57
342- DATABASE MANAGEMENT SYSTEMSUNIT-I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
25/57
343- DATA MINING AND DATA #AREHOUSING
UNIT I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
26/57
344 LOGISTICS MANAGEMENT
UNIT I
6ogistics and %ompetitive Strateg!: )ission of 6ogistics )anagement. 2aining advantage
through logistics.
UNIT II
%ustomer Services: )ar5eting and 6ogistics
-
5/24/2018 Syllabus - 3rd & 4th Semesters
27/57
34- MANAGEMENT OF SOFT#ARE PROJECTS
UNIT I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
28/57
34!- DATA COMMUNICATIONS AND NET#ORK ANALYSIS
UNIT-I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
29/57
401 INTERNATIONAL BUSINESS MANAGEMENT
UNIT I
%oncept of international business $Stages of internationalisation of business $
-
5/24/2018 Syllabus - 3rd & 4th Semesters
30/57
402 - STRATEGIC MANAGEMENT
UNIT I
Strategic )anagement $ ,he Nature and alue of Strategic )anagement $ ,he Strategic
management Process $ %omponents of Strategic )anagement )odel.
UNIT II
Strateg! #ormulation $ Defining the %ompan! )ission $ (ssessing the Eternal
Environment $Remote and
-
5/24/2018 Syllabus - 3rd & 4th Semesters
31/57
403 BUSINESS LA#S AND ETHICS
Unit I
6aw of %ontracts $ Essentials of alid %ontract $ oid and unlawful contracts $ performance
of contracts $ special contracts: contingent contracts $ indemnit!* guarantee* bailment*agenc! contract.
Unit II
Sale of 2oods (ct $ Sale and agreement to sell $ conditions and warranties $ ownership
transfer $ Negotiable
-
5/24/2018 Syllabus - 3rd & 4th Semesters
32/57
404 ORGANISATION DEVELOPMENT
Unit I
&rganisation Development $ %oncept $ +istor!- %ontributor! Stems* alues* (ssumptions
and 8eliefs
-
5/24/2018 Syllabus - 3rd & 4th Semesters
33/57
40 VIVA VOCE
( comprehensive iva oce Eamination shall be held as part of the
semester end eamination covering all the courses of the semester.
(#%
-
5/24/2018 Syllabus - 3rd & 4th Semesters
34/57
411 MARKETING OF SERVICES
UNIT I
,he growth of services: - Nature of difference of service provider and service see5er and
classification of services $ Services mar5eting mi $ #uture of services )ar5eting.
UNIT II
Services )ar5eting Planning process $ Developing an effective service Strateg! $ )ar5et
segmentation $ Positioning and differentiation of services.
UNIT III
Developing Services mar5eting mi: ,he service product $ Pricing the service the cost of
ualit! and return on ualit! $ Place: Service location and channels $ Promotion and
communication of services $ People in services: Emplo!ee empowerment $ Processes $
)oments of truth $
-
5/24/2018 Syllabus - 3rd & 4th Semesters
35/57
412 INDUSTRIAL MARKETING
UNIT-I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
36/57
413 INTERNATIONAL MARKETINGUNIT-I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
37/57
414 - RETAIL MANAGEMENT
UNIT I
(n overview of Retailing )anagement $
-
5/24/2018 Syllabus - 3rd & 4th Semesters
38/57
41 DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT
UNIT-I
%hannel Structure - functions and relationship in the channel - %hanging scene ofdistribution in . %hopra* )eindl* =alra : Su00ly )hain Management1 Pearson3
NOTE TO TE !"!ER SETTER:
1i3 ,he uestions shall cover all the units of the s!llabus.
1ii3
-
5/24/2018 Syllabus - 3rd & 4th Semesters
39/57
41!- SALES MANAGEMENTUNIT I
Sales )anagement-$ Nature and
-
5/24/2018 Syllabus - 3rd & 4th Semesters
40/57
421 INTERNATIONAL FINANCEUnit I
#oreign echange mar5et $ #oreign echange rate $ Determination of foreign Echange rate
$ Demand and suppl! of foreign echange $ Spot rate and forward rate $ %ross rates $
(rbitrage $ #ied echange rate and floating echange rate $
-
5/24/2018 Syllabus - 3rd & 4th Semesters
41/57
422 FINANCIAL DERIVATIVES
UNIT I
-
5/24/2018 Syllabus - 3rd & 4th Semesters
42/57
>%# NS,R"N)E & RS= M"N"'EMENT
nit $
-
5/24/2018 Syllabus - 3rd & 4th Semesters
43/57
424 MANAGEMENT CONTROL SYSTEMS
UNIT I
)anagement control S!stems: Nature* 2oal congruence* informal controls* #unctions of the
controller.
UNIT II
Responsibilit! %anters: Revenue centres* Epense centres* administrative and support
centres* Research and Development %entres )ar5eting %entres. Profit %entres: )easuring
profitabilit!
-
5/24/2018 Syllabus - 3rd & 4th Semesters
44/57
42 $ BANKING TECHNOLOGY MANAGEMENT
nit $
top related