syllabus - 3rd & 4th semesters

5/24/2018 Syllabus - 3rd & 4th Semesters

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301. BUSINESS RESEARCH METHODS

UNIT I

Nature and Scope of business research- Research process- Defining the research Problem

and setting the objectives- Preparing research proposal-Review of literature.

UNIT II

Research Designs: Eplorator! Research Design and "ualitative Studies-#ocus groups

-Descriptive Research Design- Panel Research $ Eperimental Research Designs.

UNIT III

Data sources: Secondar! vs Primar! $ Secondar! data collection procedures- Primar! Data

%ollection methods: Surve! methods-&bservational Studies.

UNIT IV

Sampling Designs: Probabilit! and Non-probabilit! sampling methods and Sample Si'e

determination-(ttitude )easurement and )easurement Scales.

UNIT V

Preliminar! steps of data anal!sis: editing* coding and tabulation- +!pothesis testing $ ,ests

of Significance for small and large samples- t-test* '-test* chi-suare test* (N&(:

one-wa!-two-wa! - Presenting Results: /ritten and &ral Reports

References:

0. Donald R.%ooper and Pamela S.Schindler:Business Research Methods

1,ata )c2raw +ill3

4. )ar5 Saunders* Philip 6ewis and (drian ,hornhill: Research Methods for Business

Students (Pearson education3

7. (ditam 8hjuanaga Rao : Research Methodology for Management & Social

Sciences

1Ecel3

9. /illiam 2: Business Research Methods 8th

Edition. 1South /estern 4043.;. Naval 8ajpai: Business Research Methods 1 Pearson 4003.

NOTE TO TE !"!ER SETTER:

1i3 ,he uestions shall cover all the units of the s!llabus.

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#$% M"N"'EMENT O TE)NO*O'+

,nit -

)anagement of ,echnolog!: %oncept* %omponents* #eatures* Drivers and Significance.

%lassification of ,echnologies. ,echnolog! #orecasting.

,nit -

,echnolog! planning* (ppropriate ,echnolog! and ,ools for ,echnolog! (nal!sis.

,echnolog! ,ransfer: %lassification* Significance and Process. )odes of ,echnolog!

,ransfer and %ollaboration Strategies.

,nit

,echnolog! (cuisition and


3/57

303- ENTREPRENEURSHIPUNIT - I

Entrepreneur and entrepreneurship: %haracteristics* #unctions* ,!pes* Ethics and Social

Responsibilities of an Entrepreneur.Entrepreneurship:


4/57

304 INDUSTRIAL PROJECT COURSE

Each candidate is epected to carr! out project wor5 in a particular

organisationAindustr! for a period of @A0 wee5s. %andidate has to carr! the project

wor5 under the guidance of a facult! member in the department and an eecutive

guide in the concerned organisation. ,he candidate has to maintain a field dair! and

present s!nopsis and


5/57

311 CONSUMER BEHAVIOURUNIT-I

B3

UNIT V


6/57

312 CUSTOMER RELATIONSHIP MANAGEMENT

Unit I


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313- MARKETING RESEARSCH AND INFORMATION SYSTEMS

Unit I

)ar5eting Research $ ,he Nature and Scope $ Role of )ar5eting Research- &rgani'ations doing

)ar5eting Research and &rgani'ation of )ar5eting Research Department - (lternative approaches

to )ar5eting


8/57

314 ADVERTISING AND SALES PROMOTION MANAGEMENT

Unit I


9/57

31 PRODUCT AND BRAND MANAGEMENT

UNIT I

Product concept in )ar5eting Strateg! and New product Planning: &rganisational

arrangements


10/57

31! HEALTH CARE MARKETING

N


11/57

321 - FINANCIAL SERVICES

Unit I

#inancial services industr!: Nature and scope of financial services $ Different 5inds of

financial services $ Role of financial services in the economic development.

Unit II

6ease financing* Different t!pes of leases $ Evaluating a financial lease. +ire

purchase*%onsumer credit* %redit card* debit card $ #actoring* #orfaiting* Reverse )ortgage.

Unit III

)erchant 8an5ing Services* &ffer document*


12/57

322- INVESTMENT MANAGEMENTUnit I


13/57

323- BUSINESS TA"ATION

,NT - : ncome Ta

8asic %oncepts:


14/57

324 - CORPORATE RESTRUCTURING

Unit I

(n overview of corporate restructuring $ alue drivers $ Due Diligence Process for ) C ($

Ethical issues in ) C (.

Unit II

Different forms of mergers $ Rationale for mergers and acuisitions $ alue creation through

mergers and acuisitions $ ,a implications $ #inancing mergers and acuisitions $ )erger

Negotiations.

Unit III

,a5eovers $ ,ender offer $ Defensive tactics $ 6everaged bu!outs $ Divestment $ 8u!bac5

of shares $ Emplo!ee Stoc5 &wnership Plans $ %reeping acuisitions.

Unit IV

Regulations for )ergers and ,a5eovers in


15/57

32 BANK MANAGEMENT

UNIT I


16/57

32! FINANCIAL MARKETS AND INSTITUTIONS

Unit I


17/57

331 TRAINING AND DEVELOPMENT

UnitI


18/57

332 MANAGEMENT OF INDUSTRIAL RELATIONSUnitI


19/57

333 HUMAN RESOURCE PLANNING

UnitI


20/57

334 EMPLOYEE LEGISLATION

UnitI

Emergence and &bjectives of 6abour 6aws $ ,he Socio$Economic Environment $ * Pa!ment of 8onus (ct 0B>;.

Unit V

6aws Relating to /or5ing %onditions $ #actories (ct 0B9@* (P Shops and Establishment

(ct* (pprentice (ct 0B>0. (P #estival and National +olida!s (ct.

References:

0. )ali5 P.6 : and Boo6 of ndustrial *a51Eastern 3

4. Srivastava* S.% : ndustrial Relations and *a9our *a5s 1i5as 3

7. 2hia!a* 8.R : *a5 and !rocedure of 1e0artmental Enuiry in !ri2ate Sector

1Eastern 6aw3



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21/57

33 LEADERSHIP

Unit I

,he Nature of 6eadership $ %omparing 6eadership and )anagement $ )!ths about

6eadership $ Research Perspectives on 6eadership: ,he ,rait (pproach $ ,he 8ehaviour

(pproach $ %ontingenc! (pproaches

Unit II

Personalit! and 6eadership $ alues* (ttitudes* %harisma $ 6eaders )ind $ Emotional


22/57

33! COUNSELING

Unit I

%ounselling: %oncept and Significance $ Emergence and 2rowth of 2uidance and

%ounselling Ps!cholog! $ %ounselling and 2uidance: Epectations and 2oals.

Unit II

arious (pproaches to %ounselling $ %ounselling Process $ %ounsellors (ttitude and S5ills

of %ounselling.

Unit III

%ounselling . )unro % ( : )ounselling - S6ills "00roach1)ethuen3

?. )aclennan Nigel: )ounselling for Managers 1(ldershot3

@. 6ewis E. Patterson: The )ounselling !rocess1,homson 3



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23/57

341- SYSTEMS ANALYSIS AND DESIGN

UNIT-I

S!stems Development Environment: )eaning and Scope of


24/57

342- DATABASE MANAGEMENT SYSTEMSUNIT-I


25/57

343- DATA MINING AND DATA #AREHOUSING

UNIT I


26/57

344 LOGISTICS MANAGEMENT

UNIT I

6ogistics and %ompetitive Strateg!: )ission of 6ogistics )anagement. 2aining advantage

through logistics.

UNIT II

%ustomer Services: )ar5eting and 6ogistics


27/57

34- MANAGEMENT OF SOFT#ARE PROJECTS

UNIT I


28/57

34!- DATA COMMUNICATIONS AND NET#ORK ANALYSIS

UNIT-I


29/57

401 INTERNATIONAL BUSINESS MANAGEMENT

UNIT I

%oncept of international business $Stages of internationalisation of business $


30/57

402 - STRATEGIC MANAGEMENT

UNIT I

Strategic )anagement $ ,he Nature and alue of Strategic )anagement $ ,he Strategic

management Process $ %omponents of Strategic )anagement )odel.

UNIT II

Strateg! #ormulation $ Defining the %ompan! )ission $ (ssessing the Eternal

Environment $Remote and


31/57

403 BUSINESS LA#S AND ETHICS

Unit I

6aw of %ontracts $ Essentials of alid %ontract $ oid and unlawful contracts $ performance

of contracts $ special contracts: contingent contracts $ indemnit!* guarantee* bailment*agenc! contract.

Unit II

Sale of 2oods (ct $ Sale and agreement to sell $ conditions and warranties $ ownership

transfer $ Negotiable


32/57

404 ORGANISATION DEVELOPMENT

Unit I

&rganisation Development $ %oncept $ +istor!- %ontributor! Stems* alues* (ssumptions

and 8eliefs


33/57

40 VIVA VOCE

( comprehensive iva oce Eamination shall be held as part of the

semester end eamination covering all the courses of the semester.

(#%


34/57

411 MARKETING OF SERVICES

UNIT I

,he growth of services: - Nature of difference of service provider and service see5er and

classification of services $ Services mar5eting mi $ #uture of services )ar5eting.

UNIT II

Services )ar5eting Planning process $ Developing an effective service Strateg! $ )ar5et

segmentation $ Positioning and differentiation of services.

UNIT III

Developing Services mar5eting mi: ,he service product $ Pricing the service the cost of

ualit! and return on ualit! $ Place: Service location and channels $ Promotion and

communication of services $ People in services: Emplo!ee empowerment $ Processes $

)oments of truth $


35/57

412 INDUSTRIAL MARKETING

UNIT-I


36/57

413 INTERNATIONAL MARKETINGUNIT-I


37/57

414 - RETAIL MANAGEMENT

UNIT I

(n overview of Retailing )anagement $


38/57

41 DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT

UNIT-I

%hannel Structure - functions and relationship in the channel - %hanging scene ofdistribution in . %hopra* )eindl* =alra : Su00ly )hain Management1 Pearson3



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39/57

41!- SALES MANAGEMENTUNIT I

Sales )anagement-$ Nature and


40/57

421 INTERNATIONAL FINANCEUnit I

#oreign echange mar5et $ #oreign echange rate $ Determination of foreign Echange rate

$ Demand and suppl! of foreign echange $ Spot rate and forward rate $ %ross rates $

(rbitrage $ #ied echange rate and floating echange rate $


41/57

422 FINANCIAL DERIVATIVES

UNIT I


42/57

>%# NS,R"N)E & RS= M"N"'EMENT

nit $


43/57

424 MANAGEMENT CONTROL SYSTEMS

UNIT I

)anagement control S!stems: Nature* 2oal congruence* informal controls* #unctions of the

controller.

UNIT II

Responsibilit! %anters: Revenue centres* Epense centres* administrative and support

centres* Research and Development %entres )ar5eting %entres. Profit %entres: )easuring

profitabilit!


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42 $ BANKING TECHNOLOGY MANAGEMENT

nit $

syllabus - 3rd & 4th semesters

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