tænk kunder før kanal. og kanal før digital
Post on 11-Apr-2017
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Morgenbriefing
Agenda
Copenhagen Council
Magasin
Agenda
Digital strategy
Digital strategy
Digital strategy
Digital strategy
Digital strategy
Digital strategy
Agenda
Customer journey mapping
Agenda
Ownership
Strategic influence
Merging responsibilities
Implicationsfor Marketing
Implicationsfor Product development
Implications for Sales
Implicationsfor IT
Implicationsfor Finance
Agenda
Process: from insight to roadmap
Insights
Vision
Strategic concepts
Tactical initiatives
Prioritization
Must win battles
Cross device user interface
Establish targets & act on actual customer behavior
Roadmap
All initiatives must facilitate the customer journey
Really, they must!
Content is part of the product
The battle for the front page is over
Design for rapid change and scalability
Thank you!
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