tailoring a community-wide health message to reach specific populations

Tailoring a Community-Wide Health Message to Reach Specific

Populations

Healthy By Design Coalition

Location

A Community-Wide Health Message

Message Use Across Workgroups

Formative Research

How does gender affect physical activity levels?

• Roles • Expectations• Responsibilities• Activities• Environment• Resources

Gender Analysis Focus Groups

Gender-based Constraints Gender-based OpportunitiesGender Analysis Results

Social Marketing Campaign

Social Marketing Campaign• Radio PSA• Television PSA• Billboard• Social Media

PrintOne hour of physical activity every day boosts your health and your mood. Best of all, it doesn’t require any special equipment. Activities like carrying in the groceries, playing tag with your kids, and raking leaves count, too.

Facebook Banners

Facebook Posts

Intervention

Develop Tailored Messaging for Your Community

1.Behavioral Target2.Priority Population3.Product 4.Price (Barriers)5.Place or Partners6.Promotional Strategies

Questions?

www.healthybydesignyellowstone.org