taking the first step to the cloud

Taking the first step to the Cloud

Kris BliesnerCEO and Co-Founder2nd Watch

Confidential. Property of 2nd Watch, Inc. 2

1) Largest Systems Integrator for AWS2) Over 200 projects in 2012 on AWS3) Top Reseller for AWS4) Software focused on Enterprise

2nd Watch – Enterprise Solutions Provider

2nd Watch Enterprise Cloud Solutions

AWS Provides Raw Goods

Strategy

Governance

Migration

Support w/ SLAs

Cost Analysis Security & Compliance

Monitoring

2nd Watch Provides Solutions

Services Support

Cost Allocation

Usage Analysis

Mgmt Tools

Migration Tool

Software

Cloud IaaS Market – massive YOY growth

Source: Gartner

Source: The 451 Group

Cloud IaaS Marketshare

The bulk of IT spend is still in running IT

2007 2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

67% 66% 66% 67% 66% 63%

13% 14% 15% 14% 14% 16%

20% 20% 19% 19% 20% 21%

Run IT Transform Grow

Run IT

Transform

Grow

Source: Gartner 2011 IT Key Metrics

No capital expenditure

Pay as you go and pay only for what you use

True elastic capacity; Scale up and down

Improves time to market

You get to focus your engineering resources on what differentiates you vs. managing the undifferentiated infrastructure resources

Attributes of Public Cloud IaaS

Drivers of Cloud Adoption

• Mobility• Innovation• Lower costs• Need for agility • Business Continuity• Core competencies

Time is everything

By the hour cost model changes everything

Batch Processing

Backup/Recovery

Elastic Capacity

“By the hour” + Elasticity = Unlimited Infrastructure (When I need it)

Com

pute

Uni

ts

Time

Traditional IT is an overprovisioned model

Wasted Capacity

Maintaining on-premise

infrastructure for peak

demand is expensive

Confidential. Property of 2nd Watch, Inc. 10

Cloud enables companies to match resources to demand Co

mpu

te U

nits

Time

Confidential. Property of 2nd Watch, Inc. 11

WHERE TO START

1) Production Websites2) Business Continuity/Disaster Recovery3) Development and Test environments

Top Three Cloud IaaS Starting Points/Projects

Website infrastructure demands are typically cyclical or elastic

The largest websites in the world live on AWS including Amazon.com (8th largest website in the world, 5th largest in the US traffic wise)

More web startups use the Cloud than any other technology for hosting

Production Websites

TCO Calculator

http://aws.amazon.com/tco-calculator

2nd Watch customers save an average 60-70% of annual IT costs when moving to AWS

Sample Web Architecture

No Public entry points to servers– 80 & 443 via Elastic Load Balancers

Can be connected to existing datacenter(s) via VPN for transactions, monitoring or backhaul traffic

Scalable at every tier 60-70% less expensive than on

premises with no limit to traffic upside

No need for scale testing– You should do webpage performance testing

Batch processing can be scheduled for a fraction of the cost– Log processing– Backups– Batch Jobs (pricing updates, content deployments, etc.)

Configure a baseline and use autoscaling to reduce/eliminate costs of spikes/valleys

Other advantages for Web Applications

Average fully managed costs of DR > $1 per GB of protected data

Recovering from backups can take days Backup tapes add risk and time to recovery Businesses spend over 60% of their IT budget on

keeping the lights on – if you have an outage will it be a disaster?

Business Continuity/Disaster Recovery

Move long term backups to Glacier Use S3 for hot storage – file and database

backups – offsite storage! Implement a backup datacenter (Pilot Light)

How do I start using the Cloud for Backup?

What is a Pilot Light?

Advantages of a Pilot Light DR Scenario Warm standby for the price of cold storage

Or Less! Super fast recovery time

Entire recovery process could be 1-3 hours Data replication can keep critical systems in sync Tip: include full domain controller to ensure all accounts

are replicated and can be used at time of event for definitive source.

Development and Test Environments

Dev Dev - Integration Test Staging Pre-Production/Hotfix

Keeping environments in sync Allocating resources to environments

– And reclaiming those resources! Application dependencies force build

dependencies

Dev/Test Management Challenges

Automation

Elasticity

Maximum Productivi

ty

How can the cloud help?

Take Advantage of the Pay for Use Model

Use only what you need when you need it

Schedule your servers!

Hint: Our backup server costs < $1 per month

Hint: Our developers don’t work 24x7

Change your instance size

Installs, busy days, etc.

Automate your Infrastructure

Make a Template for your Application(s)

Manage your Templates in a Source Code Repository

Track Changes!

Deploy/Destroy 100’s or 1000’s of servers and infrastructure with one click

R&D – Proof of Concept Backup – Pilot Light or just storage Development and Test Environments Website Hosting

Where do I start?

Confidential. Property of 2nd Watch, Inc. 27

Q & A

Thank you for your time

Keep in TouchKris Bliesner | kris@2ndwatch.com | www.2ndwatch.com

info@2ndwatch.com | 1-888-317-7920