talk at motiv, washington - nov 12

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Open Innovation / Social Media

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Social media is about connecting the dots

Innovation is about connecting the dots

We have no choice!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

Supplier Summits, Entrepreneur Days

Partnerships, alliances, consortia, networks

TINE PHARMASTOKKE STATOIL

Cycle time, money, IPR and conservatism

Hit the window - organize for fast pace, fast change

Support, facilitate business units (educate up/down)

Experiment, iterate – and learn from failure

Become better communicators (all stakeholders)

No networking culture, no innovation culture!

Purpose, training and time

Committed executives and high-level managers

T (Top Down): Get the executives onboard

B (Bottom Up): Get employees engaged, involved

X (Across): Middle managers is biggest challenge

O (Outside): Bring in external input, resources

People, first, processes next, then ideas

Where are the personal goals, the BHAGs?

Individuals really make the difference

Stakeholder management and early wins are key

1) Innovation leaders and 2) intrapreneurs

Holistic view: Go beyond products, technology

Networker, communicator, intrapreneur, influencer

Adaptive, tolerance for uncertainty, optimist

“Hiring T-shaped people is more complex than hiring I-shaped people. The more complex your requirements are for people, the more contact you need with these people before you hire them.” Tim Brown, IDEO

“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.

After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.

This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”

Credit: David Nordfors

A career path for troublemakers?

Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation

Crowdsourcing, communities, Twitter and LinkedIn

Social media can also work for BtB companies!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Promote corporate innovation capabilities

Get market and competitor insights

Generate more ideas, faster

Identify and interact with innovation partners

www.hootsuite.com

Who are the future innovation winners?

Physical and virtual interaction goes hand-in-hand

Fast, simple, mobile – Innovation App Consortium?

Make ecosystem visible and connect partners

What’s in it for me?

Purpose is not defined

Too many digital visitors; few residents

No proven first-mover effect, more Qs than As

Management = What’s in it for them?

Lack of time leads to Catch 22

Facilitators must educate – up as well as down

Identify your focus area, develop content strategy

Set up your platform and channels

Become a curator, start sharing

Track, improve, expand, experiment - iterate

Direction, training, time – and courage to leave comfort zone, experiment, be visionary!

Get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Hey! Free books on 15inno.com!