targeting audience on digital media

Ways to reach potential buyers

Ways to reach potential buyers

Ways to reach potential buyers

Brain Shake: In how many ways can you reach potential buyers today?

Repeat: Explosion in ways to reach buyers

Message: The rise of online persuasion

Targeting Audience on Digital Media

SEO Paid Adverts.

Content Marketing

Email Marketing

Referral Marketing

Social Media Marketing

Viral Marketing Different Methods to make yourself Discoverable

Different Methods, Channels offers Different ways to Target Audience

2 ways to Target audience

Interest Targeting

Demographics Targeting

Type of content published, consumed or engaged

Personal & Professional Profile specified by the Users

Keywords Tools to Assess Search Interest

Targeting People based on the “Search Queries”

Interest Targeting

Exercise

• Search “Digital Marketing” using the following tools

– Google Keyword Suggestion Tool – Search Volume Analysis • http://bit.ly/kw-tool

– Google Trends - Focus on growing trends • http://www.google.com/trends

– Soovle - Get trends across platforms • http://soovle.com

Interest Targeting

Tools to Understand Online Behavior Interest Targeting

Example: Amazon Interest Targeting

Targeting Website users based on Past Behavior

Example: 42inception

Integrating Sales with Users’ Online Behavior

Interest Targeting

Remarketing: Targeting your Visitors Interest Targeting

Targeting Website Visitors on other website

Remarketing Example: ClearTrip.com Interest Targeting

Remarketing Example: ClearTrip.com Interest Targeting

Targeting Website Visitors on Facebook

Retargeting Visitors on Facebook

Interest Targeting

Targeting Existing Contacts through FB Ads

Interest Targeting

Targeting engaging audience of FB Page

Interest Targeting

Target Fans of Particular Pages

Interest Targeting

Targeting FB Users based on Participation

Interest Targeting

Target Facebook Users based on Profile

Interest Targeting

Hashtag Targeting through Twitter Ads

Interest Targeting

Targeting Influencers through #tag Targeting Influencers around an Interest

http://www.tweetarchivist.com

Discovering Influencers on Twitters Targeting Influencers of a #Tags

http://tweetreach.com

Discovering Influencers through Klout

Targeting Influencers for a given Interest

Demographics Targeting on Facebook

• Location

• Age

• Sexual orientation, Marital Status & Language

• Education & Workplace

• Friends of connections on your presence

Demographic Targeting

Facebook Location Targeting

Demographic Targeting

Age Targeting

Demographic Targeting

Education Targeting

Demographic Targeting

Sexual orientation, Marital Status & Language

Demographic Targeting

Workplace Targeting

Demographic Targeting

Exercise – Targeting Users on FB

• Requirements: – You are running a campaign for a fortune

500 company to target married Women techies in India with child older than 16 years

• Steps to find Solution: – Go to

https://www.facebook.com/ads/create/

– Keep destination URL as http://xyz.com

– Suggest Targeting options

Professional Profile Targeting on LinkedIn

Demographic Targeting

Summary

Interest Targeting

Demographics Targeting

Type of content published, consumed or engaged

Personal & Professional Profile specified by the Users