tci 2013 design thinking to market access – the experience outside and inside sebrae minas

Design thinking to market access – the experience outside and inside SEBRAE MinasCarla Farias

Breakout Session: Use of design principles to drive innovation in clusters

5 September 2013

BRAZILIAN SERVICE TO SUPPORT THE DEVELOPMENT OF

MICRO AND SMALL ENTERPRISES

The Brazilian Service of Support for Micro and Small

Empterprises (Sebrae) is a private non-profit

organization established in

1972

Its missionis to promote

the competitivenessand sustainable development of micro and small

enterprises

With the support and

orientation of Sebrae, micro and small

businesses have more chances to do good

business

Sebrae promotes training

programs, encouragement of

associations, territorial development and

access to markets

ASPECTS OF MINAS GERAIS

SEBRAE HELPS THE ENTREPRENEUR

INNOVATION AS A CATALYST TO NEW MARKETS AND BUSINESS MODELS

SMART CITY

MOBILITYSMART BUSINESS

DESIGNSOLUTION

WHAT DID WE DO

DIFFERENTLY?

35%taxi driversIn Belo Horizonte

apps

downloaded

100.000

thousand

SECURITY COMFORT EFFICIENCY

184.2million

tons

5th

largestworld

30%growthnext 10 years

AGROEYES

ePrimeCare

STATE OF MINAS GERAIS

PORTUGAL

usersregistered

(MG) 15.000

ENTERPRISE MOBILITY CLUSTER

COMPANIES(3 years)

85

10 PROJECTSsubmitted

in 2012 82

$150mil l ion

moved in the ECONOMY in 2012

$1 milliondedicated in the cluster

R&D

OVER 3.000JOB OPPORTUNITIES

CREATED

2010 - 2013

SMART CITY CLUSTER

COMPANIES

49

18

PROJECTSsubmitted

to SEBRAE/MG

32

2011 - 2013

REDESIGNING OUR PROJECTS

SENSEMAKING MOVIMENT AT SEBRAE MINAS

LEARN TO THINK

OUT OF THE BOX

ATTITUDENEW VISION

STRATEGIC POSITIONING

MARKET ACCESS

THANK YOU

CARLA FARIAS

carla.farias@sebraemg.com.br