teaching media entrepreneurship
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Teaching Media Entrepreneurship as a Collaborative Activity
Rachele KanigelSan Francisco State University
rkanigel@gmail.com/@jourprof
View this presentation at
http://www.slideshare.net/rachelekanigel7/teaching-media-
entrepreneurship
Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine – students study “magazinology” and work in teams to create a launch plan for a new magazine
Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine – students study “magazinology” and work in teams to create a launch plan for a new magazine
• JOUR 675 News Entrepreneurship – students study media entrepreneurship and work in teams to create a business plan for a digital media business
Weeks 1-4
Introduction to magazine/entrepreneurship concepts:
– History of magazines/media businesses– Finding a need and filling it– Challenges of making a media business work– Case studies of successful and unsuccessful
magazines/media businesses– How to pitch ideas
Week 5
– Each student presents a 60-second elevator pitch
– Students choose most viable ideas
– Students form teams of 4-6
Students pitch ideas for team projects
Weeks 6-13Workshops
– Design thinking– Writing a mission statement– Needfinding– Magazine/product design– Budgeting/P&L statements– Advertising and other revenue streams– Marketing/building an audience
Common problems
• One person dominates• Students have conflicting ideas• One or more students don’t do their part• One person ends up doing all the work• Students don’t tell me about the tensions until
it’s late in the semester.
Solutions
• Students get two grades for project – one for personal contributions and one for group
• Students evaluate themselves and each other at midterm and at end of semester
• Professor has weekly progress meetings with each group
Contact
Rachele KanigelSan Francisco State University
rkanigel@gmail.com@jourprof
View this presentation at http://www.slideshare.net/rachelekanigel7/
teaching-media-entrepreneurship
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