teachmeetnj 2014

Telling Your School Story to the World

TeachMeetNJ 2014August 18, 2014

Joe Sanfelippo, PhDSuperintendentFall Creek School District@joesanfelippo on Twitterwww.jsanfelippo.com

Corwin Connected Educator Series

http://www.corwin.com/connectededucators/

Clearly this will not be…

ShouldShould

Should

Should

Should

Should

Should

Should

Should

What if someone trashes you?

What about those with no access?

Find something….…

#gocricketsput it on EVERYTHING……

1. Audience2. Build Your Brand3. Celebrate

Audience

Where do many stakeholders live?

Parents Students

“I can’t wait to go homeand look at the District website”

-Nobody

Where do many stakeholders live?

Parents Students

2005

2013

Image via businessinsider.com

Kindergarten Concert

Image captured by Joe Zydowsky, Cadott School District

Hell Parents,

ShouldShould

Should

Should

Should

Should

Should

Should

Should

The Experience Feels Different for Everyone!

Think about what jumps into your head when you

see the following images…

#gocrickets

Branding…what is it?

• The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

1. What is Your Identity?

• What is the identity of district?• If you had only 15 seconds to tell your story,

what would you say?• What is the most amazing thing about your

district?

Win the heart….

The mind will follow.

Celebrate

Find something….…

#gocricketsput it on EVERYTHING……

Building Your Brand

• Who knows your identity?

• Does everyone within your space tell the same story?

• How do you differentiate your space from those around you?

• How do you share your story on the path to branding your space?

Brand Promise = Brand Experience

You can’t fool the people around your space…

Are the stories you are telling about your space real?

Do the experiences of those within your space match the stories you are telling?

406,000 Tweets

377,000 Unique Twitter Users

21,600 PhotosViewed

120,000,000 times

1.7 Billion Person Reach

13,000 people attended

406,000 Tweets

377,000 Unique Twitter Users

21,600 PhotosViewed

120,000,000 times

1.7 Billion Person Reach

13,000 people attended

1. Audience2. Build Your Brand3. Celebrate

Never Give UpThe Opportunity to

Say Something Great

About Your School

#gocrickets