team elite

TEAM ELITETanisha Guilford

Carmel McFarlandShiekera PinnockChaKiara Tucker

Kiwanis White

MEET OUR TARGET PUBLIC

Target Public: Florida A&M Sophomores

As of Spring 2012, there are 2,400 sophomores at FAMU.

Explanation: Sophomore year is a transitional period in a student’s college career.

MEET OUR TARGET PUBLIC CONT’D

By sophomore year, students have become acclimated to the college culture

During this period students begin to venture out into the various clubs and organizations Florida A&M University offers

MEASURABLE OBJECTIVES

To inform 65% of FAMU sophomores about FAMU’s zero-tolerance hazing policy

To persuade 30% of FAMU sophomores to take action by signing an anti-hazing pledge by Oct. 14, 2012.

MEASURABLE OBJECTIVES CONT’D

To persuade 30% of sophomores to attend an anti-hazing block party on Oct. 15, 2012.

To persuade 30% of sophomores to wear an anti-hazing bracelet symbolizing their commitment against hazing by Dec. 5, 2012

Implement a mandatory Campus Safety Course into the FAMU curriculum

Amend the Florida A&M University Honor Code to include an anti-hazing pledge

Host an anti-hazing block party

TACTICS

http://wvuafm.ua.edu/?p=4278

http://dodge.uwex.edu/family-living/block-party-professional-resources/

Distribute bracelets with the slogan: “Champions Don’t Haze”

REMEMBERANCE

TACTICS CONTINUED

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CHAMPIO NS DON ’T HAZE

Our slogan is:

“Dying to make the cut is not an option, because Champion’s Don’t Haze!”

DATA ANALYSIS

http://multimedia.journalism.berkeley.edu/tutorials/data-visualization-basics/

SURVEY QUESTIONS

ANNOTATED BIBLIOGRAPHY IDEAS

1. Those who engage in hazing do so because they believe it increases group cohesiveness. - Campo, S., Poulos, G., & Sipple, J. (2005). American Journal of Health Behavior 29(2), 137-149.

2. This book contained tips of ways to prevent or decrease hazing. One of the tips was to strengthen the current anti-hazing policies and procedures. -Hughey, M. W. (2011). Black Greek-letter organizations 2.0: New directions in the study of African American fraternities and sororities.

CASE STUDY IDEAS

Taking immediate action, such as informing the media, can help the university have some control over the situation. – Hazing death of Benjamin Klein at Alfred University, February 2002.

Florida A&M University is not the only school that has experienced a hazing-related student death. –Hazing death of George Desdunes at Cornell University, February 2011.

The death of Robert Champion should never be forgotten, it should be memorialized, so that students, faculty and campus guests will always be aware of the dangers of hazing. Clock Tower shooting at the University of Texas in Austin, August 1, 1966

We found that a consistent amount of sophomores would engage in our anti-hazing tactics.

We learned that people view hazing differently.

We should have found out what students found useful about the mandatory anti-hazing forum.

We used a mutually exclusive question on our survey.

LESSONS LEARNED

What Worked WellWhat We Could Have

Changed

CONCLUSION