tech for good: michael smith presentaiton at cof11

TECHNOLOGY FOR GOOD

SOCIAL MEDIA

Create awarenessCommunicate instantly

Cultivate supportersCatalyze civic action

old

one-way top-down communication

new

decentralized conversation

TOOLS

Social networks

Blogs

Microblogs

Photo sharing

Video sharing

WORLDWIDE USERS

Facebook: 500 million

Twitter: 165 million

Causes: 110 million

LinkedIn: 100 million

COMMUNICATIONS

300,000+ followers (3x)

3500 fans

daily posts and series

livestream and recorded

RESOURCES: BLOGS & PUBS

GETTING STARTED: TIPS

Give up controlListen & shareSeek advice, helpBe consistentDon’t be rigid

CROWDSOURCING

Engage supportersEncourage innovation

Leverage collaborationReach a wide audience

CASE FOUNDATION EXAMPLES

105,000 donations$2.1 million raisedShort window: 30 daysSocial media tools

Nearly 5,000 ideasMajority took action15,000 votersEmail, web pages

CHALLENGES & PLATFORMS

ONLINE GIVING

34.5% increase from 2009Over 130 platforms

Leverage dollarsEncourage everyday giving

GIVING PLATFORMS

INVESTING IN PLATFORMS

$400 million

VIDEO STRATEGY

Tell storiesShare mission

Educate othersSpotlight progress

VIDEO & TUTORIALS

Original contentTutorialsInterviewsOn-locationLivestream

$10,000 in grants1,300 videos24,000 votesExpert panel

WHAT’S NEXT?

Location-based

Crowdsourced content

Social gaming

Video