technical on-page optimization audit

On-Page Optimization‘Strong On-Page = Less Off-Page’

On-Page Again?

• Analyze On Page Elements that affects SEO Rankings

• Compare On Page Elements to Top Ranking Sites

• Apply On Page Changes to Websites (WordPress)

Analyze On Page Elements that affects SEO Rankings

On-Page Checklist

1. Head Section Order

2. Title Tag

3. Description Tag

4. Heading Tags

5. Content

See more: http://www.bruceclay.com/blog/2012/06/seo-checklist/

Check Top 3 SERP Result

Title

Description

LSI

Ad Preview

• Where’s the Keyword Placement?

Is it H1?

Note: Keyword in Title, Description, and H1

Compare On Page Elements to Top Ranking Sites

Compare

• Keywords that are close to the left Ranks higher is Google.

Another Example

How about the Content?

Additional Elements

•LSI (Related Searches)•Schema•Social (G+)•External Links (Authoritative)

Intent/Behavior

Schema

MappingWebsite Title Desc H1 H2 Content Schema Video Images Other

Engagement Objects

Gazelle Title Desc Y Y 500 N N Y N

CFI Title Desc Y Y 500 N N Y N

Applying On-Page SEO to Websites

Wordpress

Applying On-Page SEO to Website is Easy with WordPress

Wordpress

5 Fundamental Reasons to Use WordPress1.Cost (FREE)

2.Custom Fields and Attributes

3.On‐Demand Google‐Optimized Content Creation

4.Elasticity and Scalability

5.Customer Engagement and Author Rank

Wordpress Installation

1. Download and unzip the WordPress package if you haven't already.

2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.

3. Rename the wp-config-sample.php file to wp-config.php.

4. Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password.

5. Upload the WordPress files in the desired location on your web server

6. Run the WordPress installation script by accessing wp-admin/install.php in a web browser.

More detailed: http://codex.wordpress.org/Installing_WordPress

Wordpress Plugins for SEO

• Yoast SEO• Analytics• XML Sitemap• Google Authorship• Schema• Social Plugins• Top 20• 3 Must have

Exam

1. Create On-Page Audit for CFx Site (Compare it with Competitor)

2. Install Wordpress site in 6te.net

3. Create 1 Optimized Page

4. Add SEO Plugins

On-Page Resources• http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building• http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-mark

eter-should-do-when-launching-a-site• http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday• http://www.seomoz.org/blog/4-graphics-to-help-illustrate-onpage-optimization• http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization• http://www.seomoz.org/learn-seo/on-page-factors• http://kaiserthesage.com/on-page-optimization-2011/• http://www.seomoz.org/blog/8-easy-wins-for-on-page-seo• http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6

746/• http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-

whiteboard-friday• http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral• http://www.searchenginejournal.com/viral-seo-titles/• http://www.bruceclay.com/blog/2012/06/seo-checklist/• http://kaiserthesage.com/on-page-seo/

Thanks!

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