technology - my profession: online digital strategies

Technology My Profession: Online Digital Strategies

Erica Nistico, Scout Digital Marketing@enistico @ScoutSocial

scoutdm.com.au

Social Media Timeline

De-bunking social media myths

De-bunking social media myths

What is social media?

What is social media?

online communication

and conversations

creators contributors& sharers

consumers

Why is social media important for organisations?

Why is social media important for organisations?

choicecompetitioncommunicationconvenience

Don’t do social…

Don’t do social…

be social!

Myth #1

It’s all about what people had for lunch.

Myth #1

It’s all about what people had for lunch.

Who:Your brand personalityYour target audiences

Myth #2

We have to be on Facebook because everyone else is.

Myth #2

We have to be on Facebook because everyone else is.

Why: aims and goalsWhat: contentWhere: channelsWhen and How…

A bad plan:

hope

strategy

Myth #3

It’s all about digital and social media!

Myth #3

It’s all about digital and social media!

Digital and social media is a reflection of real life…

In summary:who are your target audiences?what is your brand personality?what do you want to achieve?what content do you have, or want to share?where are the most relevant places to engage?how will you manage? (time/resources)how will you measure success?

aims &objectives

Digital or Social Media

Strategyaudiences

brand personality

measurement

content channels

campaigns

Thank you!Erica Nistico, Scout Digital Marketing

@enistico @ScoutSocialscoutdm.com.au