tefl entrepreneurship from lesson plan to business plan - braz tesol - 2014

Bruna CaltabianoJoão Pessoa, Brazil

May, 2014.

By the end of this talk, we will have:

• Discussed planning• Discussed the importance of having a business

plan• Drawn a parallel between a lesson plan and a

business plan

What is the use of Lesson Plans?

“The success with which a teacher conducts a lesson is often thought to depend on the effectiveness with

which the lesson was planned”

– Richards, 1998.

A Lesson Plan Template- Clarity, limitation, and specification of aims/objectives- Class Profile- Assumptions- Personal aims- Skill and language focus- Timing and Timetable fit- Patterns of Interaction- Procedures- Anticipated problems and possible solutions- Success Indicators

(Harmer, 2007)(Richards, 1998)

The Lesson Plan Paradox

- Magic Moments- Sensible Diversion- Unforeseen Problems

(Harmer, 2007)

“The business plan is a strong business tool, especially for the small business owner. It provides you with every detail about your business and allows you to review the hard, clear facts that are needed to make strong and successful business decisions, even if it means starting the business over.”Source: (www.smallbusiness.chron.com)

What is the use of Business Plans?

The Vital Importance...

• The latest statistics from Brazil:Out of every 100 companies opened in 2007 in

Brazil , 24 closed in the next year.

Source: IBGE, 2010 (census 2010)

LEWIS CARROLL (rephrased from Alice in Wonderland – chapter 6)

• Where do you want to be?• How do you get there?

(White et al, 2008)

The two questions:

The Business Plan(Kawasaki, 2003)

• Executive Summary

• Business description and vision

(Aims , Assumptions, Personal aims)

OUR MISSION

“Our mission is to provide high quality language instruction in an effective manner and in a way in which each student is unique. The classes are taught according to the profile of the student/group, taking into consideration their personal and institutional needs, helping students meet the challenge of today’s global competition as well as improving their communication for academic and everyday social purposes. Caltabiano Idiomas is committed to achieving this mission by working with dedicated professionals and relevant materials.”

• Definition of the market

(“Class” Profile, “Skill and language” focus, Anticipated “problems” and possible solutions)

(Procedures)

• Description of products and services

• Organization and Management

(“Class” Profile)

• Marketing and Sales Strategies

(“Class” Profile, Procedures)

(aims, timetable fit, success indicators)

• Financial Management

The Lesson Plan ParadoxX

The Business Plan Paradox

-The planning process is more important than the plan itself-Managing change, not avoiding it

(Berry, 2010)

LT0 Management (White et al, 2008)

FinancialManagement

Human Resources

Marketing

CRM

OrganizationalManagement

AcademicManagement

2014It is time to update and rethink Caltabiano’s

business model

• Website;

• Fanpage;

• Restructuring of commercial, marketing and financial departaments;

• Improvement of prospection strategy;

• Reconnection with prior partners.

BIBLIOGRAPHY

• Harmer, Jeremy. The Practice of English Language Teaching. Essex: Pearson Education Limited, 2007.

• Kawasaki, Guy. The Art of the Start. New York: Portfolio, 2004.

• Richards, Jack. Beyond Training. Cambridge: Cambridge University Press, 1998.

• White, Ron et al. From Teacher to Manager. Cambridge: Cambridge University Press, 2008.

MAGAZINE• Guy Kawasaki's Art of the Start column in the

October 23, 2003 – Forbes

WEBSITES

• http://www.businessweek.com/stories/2008-01-07/the-right-business-plan-for-the-jobbusinessweek-business-news-stock-market-and-financial-advice

• http://smallbusiness.chron.com • http://www.youtube.com/watch?v=FN7QUMj7a_8 (MOVIE

– Malone’s Cones – The Office Websode 2)• http://www.ibge.gov.br • http://www.portaldofranchising.com.br

caltabiano.idiomas

@caltabianoidio1

bruna@caltabianoidiomas.com.brwww.caltabianoidiomas.com.br