ten common pricing traps
Post on 05-Dec-2014
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ten common
pricing traps
Slide 2
Number 10
Leaving Pricing too late in the marketing process
Slide 3
Number 9
Top-down pricing to fix the P&L
Number 8
Using the same averages across all products
Number 7
Cost-plus Pricing
Number 6
Too narrow a competitive perspective
Number 5
To the general level of the competition
Number 4
Using the wrong research tools
Number 3
Mechanical
Number 2
Scenario Modeling
Number 1
Its unfair on customers
Jon Manning Managing Director
PO Box 533, Ascot Vale, Vic 3032 Australia
Contact Information
http://twitter.com/PricingProphets
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pricingprophets
jon@pricingprophets.com
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