tesla company preso (anniefu)
Post on 05-Apr-2017
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Annie Fu | anniefu
Problem
Electric cars do not perform as well as gasoline-powered cars.
Mission
“To accelerate the world’s transition to sustainable transport.”
- Tesla 2003
Roadster (2006)o Retrofitted electric powertrain into Lotus car
o 2,400 made, $110,000 each
o Riddled with production issues
Roadster (2006)o Retrofitted electric powertrain into Lotus car
o 2,400 made, $110,000 each
o Riddled with production issues
2008
“I was one of the first cats with a Tesla… But I’m telling you, I’ve been on the side of the road a while in that thing. And I said to them, ‘Look, guys, why am I always stuck
on the side of the f***ing road?”
“I was one of the first cats with a Tesla… But I’m telling you, I’ve been on the side of the road a while in that thing. And I said to them, ‘Look, guys, why am I always stuck
on the side of the f***ing road?”
“In other news, George Clooney reports that his iPhone 1 had a
bug back in ’07.”
Model S (2012) Model X (2015) Model 3 (2018)
• Full-size sedan• $71k – $137k• 210 miles (60kWh)
• Full-size SUV• $77k - $127k• 237 miles (75kWh)
• Compact sedan• $35k• 215 miles (? kWh)
Current Lineup
-2
-1
0
1
2
3
4
5
6
7
8
2014 2015 2016
Bill
ion
$Income
Revenue Gross Profit Net Income
-2
-1
0
1
2
3
4
5
6
7
8
2014 2015 2016
Bill
ion
$Income
Revenue Gross Profit Net Income
$1 billion from China
Valuationo Stock Price: $261.87
o Market Cap: $42.25B
Business Modelo Model S/X – sell few, sell high
o Model 3 – sell cheap, sell many
Business Modelo Model S/X – sell few, sell high
o Model 3 – sell cheap, sell many
o Sell direct-to-consumer
0
5000
10000
15000
20000
25000
30000
Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16
Un
its
Sales vs. Production
Total Sales Total Production
History
2003
Founded by Martin Eberhard & Marc
Tarpenning
2008
Elon Musk
becomes CEO
2010
IPO
2016
Tesla Gigafactory
1 opens
2017
Tesla Motors
becomes Tesla
Competitiono Domestic (GM, Ford, Chrysler)
o International (BMW, Nissan, Kia, Toyota…)
o Electric startups (Faraday Future, Fisker, NextEV…)
Tesla Model S Chevrolet Bolt EV BMW i3 Faraday Future FF 91
Price $71k $37k $42k $200k
Range 218mi 238mi 114mi 378mi
0-60 acceleration 2.5s 6.5s 7.0 2.39s
Free supercharging Yes No No No
Comparison (2017 models)
Tesla Model S Chevrolet Bolt EV BMW i3 Faraday Future FF 91
Price $71k $37k $42k $200k
Range 218mi 238mi 114mi 378mi
0-60 acceleration 2.5s 6.5s 7.0 2.39s
Free supercharging Yes No No No
Comparison (2017 models)
Secret Sauceo End-to-end control of production to sales
o Visionary business leader (Elon Musk)
o Emphasis on innovations in energy technology
Prediction: Successo On the verge of economies of scale (gigafactory)
o Succeeding in international markets (China)
o Continued innovation (solar roofs)
Mission
“To accelerate the world’s transition to sustainable transport.”
- Tesla 2016
energy
Sourceshttps://www.tesla.com/about
http://www.businessinsider.com/tesla-roadster-history-2016-3
http://money.cnn.com/2011/06/21/autos/tesla_roadster_selling_out/
http://www.businessinsider.com/tesla-the-origin-story-2014-10
http://www.businessinsider.com/tesla-solar-roof-solar-city-features-2017-2/#musk-said-at-the-event-that-each-french-slate-tile-was-made-using-a-process-known-as-hydrographic-coloring-a-process-that-uses-water-to-apply-printed-designs-10
http://www.sciencealert.com/tesla-just-updated-its-mission-statement
https://finance.yahoo.com/quote/TSLA/financials?p=TSLA
https://www.tesla.com/blog/tesla-approach-distributing-and-servicing-cars
https://www.ff.com/en/media/ff-91-press-release/
http://www.autocar.co.uk/car-news/industry/will-faraday-future-take-teslas-electric-crown
http://www.chevrolet.com/bolt-ev-electric-vehicle.html
https://www.tesla.com/models/design
https://www.bmwusa.com/vehicles/bmwi/i3.html
http://blogs.wsj.com/venturecapital/2010/06/28/tesla-motors-valued-at-133-billion-ahead-of-tuesdays-ipo/
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