testing & optimization platform · o ezoic offers an ever-expanding selection of technology...

Testing & Optimization Platform

Ezoic is proud to be a Google Certified Publishing Partner & Google Certified Adsense Partner

Apps for websites: simplifying the technology landscape for all publishers

o New testing technology. Testing new technology

partners can be complicated; Ezoic makes it easy:

o Integrate your website

o Install the app you want to test

o Allocate traffic to it

o Automation / Evaluation. Experiments are set up for

you by the system and optimization is based on goal

setting, not management – saving you time.

o Auto-Pilot. Allocate a percentage of site traffic for

testing and gain insights and automated

performance benefits over time. No specialist

technology skills required.

• Display ads can sometimes be ineffective

because the users are ‘tuning them out’.• Keeping the ads fresh by dynamically changing

size and location boosting ad effectiveness.

• Testing the effect of ad combinations is more

effective than a/b testing individual ad

placements.

• Optimize for:

o User session optimization

o Balancing usability metrics & ad income

o Better native & display ad placement

combinations

• Ezoic Ad Tester automates the whole process of

multivariate ad testing & solves for all these

considerations.

Ad Tester App - Cures Ad Blindness and Increases Earnings

On this page there

are 5 ads. 4 Display

ads (green) and 1

native ad unit

(yellow).

1

3

24

5

Testing different combinations of display and native

ads and measuring how they interact establishes

which combinations are the most successful.

Ad Tester App – automates the process of testing new ad combinations on any site

…. Better placed ads boost advertiser quality and help usability

Layout Tester App automates the process of testing new page themes which improves usability (& ad income).

Experimental Layouts on MobileOriginal Layout

Example: Original Layout & Experimental Layouts on Desktop

Notice the different

menu styles, search

boxes and colors being

tested

Ezoic Experimental Layouts on DesktopOriginal Layout

Set goals for ad optimization and usability optimization.

1. Create an Ezoic account & integrate

your site into the cloud platform via

name servers.

2. Paste in the Header script and create

Ezoic ‘placeholders’ for ad units (potential ad spots). Wrap or convert

original ads.

3. Get approved for Google’s ad exchange and turn Ezoic on (by device) & select

the percentage of traffic that will be

directed to Ezoic for testing.

Integration Process

Control all aspects of the ad testing process…

• Set the max number of ads / page

• Select the type of ads tested

(display, native, in-line, etc)

• Control where ads are placed

• Approve ads by category

• Disable ads on certain pages

• Block advertisers by URL

• Include your own Direct Ad

Orders into the testing process

• Mediation links all your existing ad

network accounts into one reporting and

optimization platform.

• Ad networks compete with Ezoic’s ad

partners.

• Income from mediation partners accrues

with the mediation partner and is

reported in Ezoic dashboard.

Mediation App – testing and evaluating ad partners

Advanced Reporting – the key to curating your content

• Advanced reporting shows which pages earn

the most by platform, country and traffic

source.

• Earnings per thousand visits is the ad income

success metric (EPMV).

• User experience and revenue results are

reported together.

• Original site performance is reported and acts

as the experimental ‘control’.

Summary

o Ezoic offers an ever-expanding selection of technology apps for website testing & optimization.

o Integration with Ezoic is simple, effective and instantly reversible.

o Ezoic’s own ‘Ad Tester’ and ‘Layout Tester’ apps allow testing to begin on a small portion of a site’s traffic (by device) at first – which mitigates any downside revenue risk.

o Testing works: Ezoic tester apps yield average income improvement of 240% with UX metrics enhancements of

over 40%

Testing & Optimization Platform

Ezoic is proud to be a Google Certified Publishing Partner &

Google Certified Adsense Partner

John Cole

CCO

Ezoic Inc

john@ezoic.com

760 550 9689