the 3 secrets to explosive business growth in the next year!
Post on 12-May-2015
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The 3 Secrets ToExplosive BusinessGrowth in The Next Year!Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
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Only three ways?
YES!
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#1Get more customers
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#2Get customersTo buy more often
#3Get customersTo spend more
20% Growth in each area…Customers x Items Purchased x Purchase Value = Total Revenue
120 x 6 x $12 = $8640
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Don’t overlook this…Customers x Items Purchased x Purchase Value = Total Revenue
100 x 5 x $10 = $5000
73% Growth Overall• Improving slightly in each area creates a compounding effect• EVERY business has the opportunity to improve in these three areas• Fundamentals may not seem sexy, but they work!
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How?
#1Get more customers
1. Get more customers
Drive inbound traffic to your business website
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1. Get more customers
Search engine optimization
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Who Cares?• There are over two billion people online• 93% of online experiences begin with a search
engine• The majority of web traffic is driven by the ‘Big
Three’ search engines-Google, Bing and Yahoo
(Search Engine Journal)
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Who Cares?• 77% of search engines choose organic over paid
listings1
• 67% choose organic search results when purchasing2
• Organic click-through generates 25% higher conversion rates than PPC3
(1,2,3Search Metrics)
1. Get more customers
Email marketing
What’s moreThe DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.
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1. Get more customers
Social media marketing
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Customers WANT YOU on social media• 93% of customers expect companies to have a presence on
social channels1
• 85% expect companies to interact with them on those social channels2
(1,2 Cone Business Study on Social Media, 2008)
People are talking. Are you part of the conversation?• Social media is not a passing fad!• 53% of people on Twitter recommend companies and/or
products in their tweets (ROI Research for Performance)• The average consumer mentions specific brands over 90
times per week in conversations with friends, family, and co-workers (WOMMA)
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1. Get more customers
Mobile marketing
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Location-based marketingFrom $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads.
(Borrell Associates)
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Mobile advertising
1. Get more customers
Improve the effectiveness of your promotional efforts
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1. Get more customers
Track your results and optimize your campaigns
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1. Get more customers
Find new/better places to advertise (social media, mobile, email, etc.)
1. Get more customers
Create stronger, more targeted offers that appeal to more people in your market
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1. Get more customers
Remove the risks associated with buying from you by giving a strong guarantee
1. Get more customers
Build your reputation as an expert
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1. Get more customers
Host a free webinar and demonstrate your expertise
1. Get more customers
Send monthly educational/informational newsletters (electronic or print)
1. Get more customers
Create training/educational resources (video, educational downloads, etc.)
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#2Get customersTo buy more often
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2. Get customers to buy more often
Build your list!
2. Get customers to buy more often
Create a customer mailing list
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2. Get customers to buy more often
Send out promotional emails to your house list on a more frequent basis
2. Get customers to buy more often
Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)
2. Get customers to buy more often
Don’t let them forget you!
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2. Get customers to buy more often
Use autoresponder email sequences to introduce your prospects to all of your products
2. Get customers to buy more often
Broadcast educational content through email, social media, and your website
2. Get customers to buy more often
Send out birthday cards and holiday cards/gifts
2. Get customers to buy more often
Focus on service!
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2. Get customers to buy more often
Create a culture of service at your business
2. Get customers to buy more often
Use customer testimonials in your email campaigns and on your website
#3Get customersTo spend more
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3. Get customers to spend more
Up-sell, cross-sell and bundle
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3. Get customers to spend more
After a person buys one product, up-sell or cross-sell them another related product
3. Get customers to spend more
Bundle products and offer a discount
3. Get customers to spend more
Use coupons to encourage bigger purchases
3. Get customers to spend more
Offer an expensive, premium product or service with a payment plan
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Tips for success
Leverage Technology!
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How do you eat a whale?
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Think in 3 phases
Before During After
Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
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