the 5 step local political marketing strategy

The 5 Step Local Political Marketing Strategy

Local Marketing Muscle

Local Marketing Muscle | http://localmarketingmuscle.com

Why Digital Marketing

• Most local political candidates are not using digital marketing in their campaigns

• Candidates have a vague knowledge of the technologies at play

• They have a desire to maintain a level playing field with the competition, or at least the best opponent

• Need multiple services, but what to get?

Local Marketing Muscle | http://localmarketingmuscle.com

Goal Of Local Political Marketing Strategy

• Hundreds of impressions per voter• Overwhelm local opponents with an

“ubiquitous digital approach”• Build massive engagement through Groups

and Videos• Create a sense of the candidate being the

“leader” and “front-runner”• Digital “shock and awe”

Local Marketing Muscle | http://localmarketingmuscle.com

Local Political Marketing Strategy #1

Dynamic Website with Retargeting

Local Marketing Muscle | http://localmarketingmuscle.com

Local Political Marketing Strategy #2

Facebook Fan Page with Group

Local Marketing Muscle | http://localmarketingmuscle.com

Local Political Marketing Strategy #3

Customized Videos

Local Marketing Muscle | http://localmarketingmuscle.com

Local Political Marketing Strategy #4

• Programmatic Constituent Targeting

Local Marketing Muscle | http://localmarketingmuscle.com

Local Political Marketing Strategy #5

• Political Drops

To start your local political marketing campaign today please contact:

Thaddaeus HubbardLocal Marketing Muscle

(443) 219-9818localmarketingmuscle@gmail.com