the art of engaging faculty to increase yield

The Art of Engaging Faculty to Increase Yield

The Art of Engaging Faculty to Increase Yield

Presented by Dana Evans Senior Consultant December 7th, 2012

The Art of Engaging Faculty to Increase Yield The Art of Engaging Faculty to Increase Yield The Art of Engaging Faculty to Increase Yield The Art of Engaging Faculty to Increase Yield

The Art of Engaging Faculty to Increase Yield

Working with Faculty

The Art of Engaging Faculty to Increase Yield

59.6% 57.7% 43.3%

Presentations from faculty or students during campus visits "

Email messages from program faculty "

Videos of faculty or current students "Data provided by Noel-Levitz e-expectations

survey

The Art of Engaging Faculty to Increase Yield

Yes

No

Do you consider the involvement of your faculty in recruiting and yield activities successful?

The Art of Engaging Faculty to Increase Yield

...they need to be involved.

Faculty know...

The Art of Engaging Faculty to Increase Yield

How do we get faculty onboard?

The Art of Engaging Faculty to Increase Yield

Establish allies and build a team.

Garner administrative support.

The Art of Engaging Faculty to Increase Yield

Its to everyone's advantage.

The Art of Engaging Faculty to Increase Yield

What’s in it for me.

WIIFM

The Art of Engaging Faculty to Increase Yield

!   Partner with faculty in under-enrolled areas

!   Identify those eager to participate

!   Ask involved students which faculty would be good

recruiters

!   Participate in new faculty orientation

!   Create a culture of faculty involvement in recruiting

Under-enrolled Areas Low Hanging Fruit

The Art of Engaging Faculty to Increase Yield

!   Ask for small time commitments

!   Focus on admitted students rather than inquiries

!   Prospects have other choices - engage direct

contact

Enrolled To Capacity

The Art of Engaging Faculty to Increase Yield

!   Provide feedback

!   Share evaluations

!   Track applicant rates

!   Involve faculty in scholarship interviews

Other Academic Areas

The Art of Engaging Faculty to Increase Yield

It’s to everyone’s advantage.

The Art of Engaging Faculty to Increase Yield

Engaging Faculty

The Art of Engaging Faculty to Increase Yield

!   Participate in on-campus programming

!   Involve them in scholarship interviews

!   Arrange for meetings with daily visitors

!   Email prospective students

The Art of Engaging Faculty to Increase Yield

!   Encourage visits to high schools and community

colleges

!   Feature faculty on the web and social media

!   Display faculty publications and recognitions in

Admissions

The Art of Engaging Faculty to Increase Yield

!   Utilize their skill sets – design, marketing, writing !   Provide business cards !   Events/workshops for high achieving high school students

The Art of Engaging Faculty to Increase Yield

Engaging Faculty !   Be Appreciative

•  Create incentives •  Communicate and share successes •  Utilize faculty orientation sessions

The Art of Engaging Faculty to Increase Yield

The way a team plays as a whole determines its success.  You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime. 

~Babe Ruth

The Art of Engaging Faculty to Increase Yield

Thank you psandl.com

Dana Evans Senior Consultant devans@psandl.com 336.655.2137

Janet Sieff Business Development

janet@psandl.com 412.904.3133